BMW takes cake for best luxury vehicle at World Car Awards
The German automaker took home its ninth-ever prize from the annual ceremony, this year for the 5 Series model.
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Revenues up 9pc in 2023 at BMW
The German automaker reported another record year, powered by near-doubled EV deliveries compared to 2022.
BMW stages Art Car at Frieze Los Angeles
The German automaker is using innovative technology to showcase the work of South African artist Esther Mahlangu.
BMW to promote first electric i5 model during Super Bowl
Tapping American actor Christopher Walken among others, the German automaker’s vehicle will grace viewer’s screens on one of the biggest nights in advertising.
With BMW, artist Julie Mehretu finds beauty in the process
A range of talents from American sculptor Alexander Calder to global phenom Andy Warhol have pitched in on the German automaker’s project since 1975.
BMW Group hints at setting new brand emissions record in Europe
The German automaker cut its fleetwide emissions by 2.8 percent last year.
BMW of North America sets annual sales record in 2023
The German automaker’s North American arm is reporting a strong year in the region as a part of its Q4 2023 performance disclosure.
Luxury Daily, Jan. 2, 2024 – Top luxury campaigns of 2023: Audemars Piguet, BMW, Gucci, Saks and more
The authority in luxury news. January 2, 2024 Read more on luxurydaily.com | Subscribe | Sign In Access 90,000+ articles, reports & videosSUBSCRIBE NOW Marketing Top luxury campaigns of 2023: Luxury Daily The roundup features marketing efforts from the likes Audemars Piguet, BMW, Gucci and Saks. Entire article Watches and jewelry Patek Philippe, Rolex […]
Top luxury campaigns of 2023: BMW ‘i Vision Dee’
The German automaker’s concept car came complete with augmented reality functions and a campaign featuring Arnold Schwarzenegger.
BMW boosts upcoming EVs with futuristic ‘Freeing Gaia’ audiobook
The German automaker is out with a series about three young superheroes who unite the digital and natural worlds with their trusty companions: a trio of Vision Neue Klasse vehicles, set to debut in 2025.