Audi of America celebrated the launch of its entry-level A3 model with hologram-enhanced performances by musicians M.I.A. and Janelle Monáe.
The playful Christian Louboutin campaign brings whimsy to the forefront, letting consumers explore galactic products while feeling grounded in the familiarity of 1950s cocktail clubs.
With younger consumers accumulating and spending more wealth, especially in Asia, luxury brands will have to adjust to ensure marketing strategies and digital offerings remain engaging.
German automaker BMW has revealed its next-generation electric vehicle, as it hopes to become more competitive in the increasingly crowded luxury EV space.
Mercedes-Benz USA is collaborating with Microsoft Corp. on remote automotive maintenance using mixed reality software technology.
Arthur Touchot, specialist and head of digital strategy for auction house Phillips’ watches department, shares his insights on the transformative journey of watch auctioning during the age of pandemic.
Ten of the top minds in luxury share their thoughts on the trade’s post-pandemic future.
While AR looks to be a positive addition to the consumer shopping experience during the COVID-19 outbreak, what will this technology mean to consumers after the pandemic? And how else can brands leverage this technology in the future?
NEW YORK – Auction house Christie’s used global multichannel, multisensory outreach to engage clients for its recent $109 million Maharajas & Mughal Magnificence sale.
British fashion house Alexander McQueen has chosen supermodel Kate Moss as the face for its autumn/winter 2019 collection.