BMW joins forces with LaQuan Smith for NYFW
German automaker BMW is returning to New York Fashion Week once more as the week’s official automotive partner.
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Jo Malone goes antiquing for Scented Mementos campaign
Departing from its usual ingredients-first approach, the British luxury fragrance brand’s four-scent collection is inspired by vintage shops.
Vestiaire Collective vies for American engagement with ‘Parlez-Vous’ campaign
With eyes cast on U.S. customers, the luxury resale platform is promoting a global approach to preloved shopping, all while providing a French lesson.
Delvaux redesigns Cool Box handbag for spring
The Richemont-owned Belgian leather goods house is applying a new silhouette and modern look to the historically inspired style.
Dior presents contemporary mascot in new marketing
A cutesy character is the unlikely star of the French fashion house’s latest project: a joint menswear capsule, which features input from an up-and-coming Japanese sculptor.
Armani Beauty gets at heart of things in ‘Behind Makeup’ campaign
Celebrating the relationship between five cosmetic artists and their young celebrity clients, a new effort offers a total of ten diverse views of the brand’s products and the emotional stories they fuel.
Balenciaga takes alternate approach to fashion advertising with ‘It’s Different’
Having used famous faces to push product in recent seasons, the French fashion house now presents a text-centric campaign showcasing the distinct nature of its designs.
Guerlain, Chaumet trade savior-faire secrets for reimagined Bee Bottle
The collaboration has yielded a special-edition fragrance vessel beset with 336 sparkling diamonds.
Moncler celebrates two decades of streetwear label Billionaire Boys Club
The Italian fashion company’s joint project touts a short film focused on cold weather conditions.
In ode to seasonal shifts, De Beers delivers colorful campaign
The diamond consortium is celebrating the beauty of transformation, as high jewelry remains top of mind.