German fashion label Boss is weaving a story of seduction in a narrative campaign for its namesake men’s and women’s fragrances.
Italian fashion label Versace is bringing fans into its family and giving an intimate look at the life of artistic director Donatella Versace in a cinematic push.
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
Outerwear label Moncler is unveiling a new design strategy that focuses on creativity and product at a time in which experiential marketing may have overtaken merchandise quality.
In support of a Hollywood-led movement to combat sexual harassment, a number of celebrities are leveraging Sunday’s Golden Globes red carpet as a platform for protest.
With New York Fashion Week now in full swing, luxury brands beyond the fashion industry are looking to get in on the action.
British apparel and accessories label Thomas Pink is investigating the nonverbal signals given by clothing to explain the importance of quality tailoring.
High-end apparel usually calls to mind quality suits, elegant evening gowns and watches made from precious metals, but more brands are turning to T-shirts as luxury goods, exemplifying the growing influence of streetwear on the fashion industry.
Beauty marketer SK-II is exploring the internal and external pressures women face as they mature in its latest global marketing campaign.
French apparel and accessories house Louis Vuitton is merging the worlds of fashion and art in a collection that takes inspiration from some of the most recognizable paintings.