Capri Holdings’ Jimmy Choo is dipping its toe into apparel with little to no risk by focusing on selling streetwear online. But will the collection grow into something more sustainable for the brand?
On the heels of New York Fashion Week, the fashion world is preparing for yet another major event – the Academy Awards. But designers sometimes lack the initiative to take full advantage of the modern social media era’s opportunities.
Italian house Valentino’s spring/summer 2019 campaign focuses on extremes, but its high-fashion motif can send chills up viewers’ spines.
Italian apparel and accessories label Fendi is celebrating friendship and fashion in a playful new video series centered on its iconic Baguette.
French menswear label Cerruti 1881 is branching out into genderless fashion as consumers increasingly shop based on style rather than sex.
French fashion house Christian Dior is elaborating on the Mexican inspiration for its 2019 cruise collection by putting local photographers in front of the camera.
German fashion label Boss is weaving a story of seduction in a narrative campaign for its namesake men’s and women’s fragrances.
Italian fashion label Versace is bringing fans into its family and giving an intimate look at the life of artistic director Donatella Versace in a cinematic push.
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
Outerwear label Moncler is unveiling a new design strategy that focuses on creativity and product at a time in which experiential marketing may have overtaken merchandise quality.