Marketers should tailor video content to different platforms: Gartner L2
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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Pop idol alliances key for beauty engagement in China: Gartner L2
According to new research, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities.
Fashion lags behind other sectors in omnichannel development: L2
Omnichannel has been one of the dominant goals in retail, and a new report from L2 shows how some of the top retailers in the space are attracting and engaging with customers.
Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2
Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level.
Luxury Daily, November 1, 2017 – Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2
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Brands failing to leverage mobile’s full potential: L2
While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.
Hotel brands need to improve performance of mobile apps: L2
High satisfaction rates from guests who interact with hotel brands’ mobile applications while on their trips reveal the potential of hospitality apps.
Communication from brands is key for loyalty programs: L2
Brands must tap unconventional methods and various platforms to better promote their loyalty programs, according to a new report from L2.
Luxury most prolific user of live branded video: L2
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
Luxury brands are increasing visibility on Japanese app Line: L2
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.