SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
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","iv":"b2656ab0bbb2b3e3cca24286d1c139e0","s":"3d69e46829b1788c"}