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A playbook for China’s $10B men’s beauty market
Posted By
a Luxury Daily columnist
On
August 30, 2022 @ 2:00 am
In Featured,Fragrance and personal care,Industry sectors |
No Comments
Men’s beauty consumers are disproportionately younger than their counterparts among women. Image credit: Make Essense
By
Lisa Nan
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","iv":"2ab0da790a6df796d69e75ebab817e2c","s":"8fbe81601fa2cff4"}