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A playbook for China’s $10B men’s beauty market
Posted By
a Luxury Daily columnist
On
August 30, 2022 @ 2:00 am
In Featured,Fragrance and personal care,Industry sectors |
No Comments
Men’s beauty consumers are disproportionately younger than their counterparts among women. Image credit: Make Essense
By
Lisa Nan
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","iv":"92eef1da2d3489a31ed9c9fe9d176b21","s":"77cf051121f4dd11"}