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“A small, concrete happiness”: Why luxury brands in China love cafés

Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No Comments
Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touch points and growth areas. Images credit: Maison Margiela Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touch points and growth areas. Images credit: Maison Margiela

 

By Jiaqi Luo