ABCs of content marketing and why it matters to brands
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"p+w7C+wIs2Dq6F\/y0TWM+4Ey74eu8le\/RavdplIDJ\/WrnXU5eYy+FNvj7e8QsqXqZRewqg4aM+NkfrK7Q5AXf2Mw6cVoRLurlDO29rG\/YjKxAIOF\/tTkdHIbjyA\/ZljaxiI+bCsHaUKI0Szy6dW53SSGDt97C6oxc1HhvQe2737idsyJ365htwa\/7ZverD9aQDOu0ZH3tJcFkkfouZnIgZeddJMT8KdN70NAWdISlNZHVWzx55zza83s9Kss\/ssiQSibJ7kZEBiccg6+whUhquYuv9fCgU2Z6lbrKz+qMHwtwOo0oBLwu8LZpz7F6o4RLD0sVjUtBR98ru5hzlvPTavcg7vzL3FY45+N7KF1oPukrp5G1hiD0PRaUPtac7Dut3I7WDGKn8s4stK1\/4Z9SMIGERAoUw4b0WhHTQPtijLVaEOi8xZTu5YI8gV9tc8WoxvBsZxrLOYjmagPUb9Z94aFxQHjkQ098ZwkHO1L7dx4\/M8NYVr+fa6VehJaVFzNHWIc2LipO+wSpQGvfFgu2Usr99VeJHDUkh\/kzTIi46WRqVZzNzQ7NYuzqQ5mWHPkiWTPu80rsOPk6zGnawGkyJ+FgdYrPyx4jmqu4V2N3D9+x2VmK43psAwcAXE+1hPrh+YevlN8sJbe8FM86v27AOZLTxV4HTNBu4zi7RYJCoPFHB0AEWOUwc08lwrzTAgPeyNjPzvN2C2GWmNGhe\/rl6TTiIDNz6LHNTmk0f1kfTk4nWk1jnXaN9gE4sUcpUOuIQk0s5ocGH\/8QtefeR2fzWgjslH+ceFlwjpwtnJ0iaVHNBgsHAKpSQ6zGPzZAgWkpcEp9XyEvwCeQNmxjtOo68tNUG7tEASRJ0ixROISlLIRU46JypBt3ARqapvdn+V69fG9W8ffEwpNvqUygp3roudMn8+hM3udRsty0z8oMlZKN2mEu6brzSBEIveCm1WBcJQL9a75B1j8OeE1ufSMObSda\/DKSfG4b1VF7Dg\/JwHQjcRt4pIwTDfljC2Nm4K8kzrG6zj5QwLgNFpryU3TjHoCBkEert0wiVE09U1QlF\/wwR0tVgIITKligxvKlGKaDUT65eXCKyk7AfD\/UanY5bh3J\/NYCs6ec4Z6PQyOfQyJgXpqZCr5lAhPHsQX7iJHyzVHY\/LXE3c\/VpJh9nTQVitWuMBZuitbrYz1eKDMKjmQtol6\/iCzVDxWRIY6Ksmf1f3Si1EVk6wbTrBCZk3768\/cdhKgeRFbhZSMu83WnbqcovP9qqTHd5zKy0kxAYPbdXSQk3va\/ultGUwmuz1Tft08GE6zbXsawD9kwvnuxDzNa6H7lnUlu450bV2d7XXUSvQO8EotMHutoSFOUKMTiv8aXAtDGm2yax2Ul\/rsaI0gr+2Bbkt1EH6FoJ1fqT5xBOYylNzs82jVrgBe+9OH56wCJHtUAeP29HboQ+Mx4HDLt532X5Be4FBdPppbHGj6XqqjbUEHw7wG2BTpHz1NOc+ZdC4EtKaeXQGW7auAHyUJ1DvPkCoTnTyqYWfwc9rzkgDfduvWNoQvAzvhontP7\/pJoVAkf+eCe\/I201BvwUWRnrLMFmYt2nvfA3ST+YRjUOi9fhXiQsOHh\/LYnOVhbjTOxGSDuoNm5fzySnkh6IAAggb6T8nmeBxUoHEJXjBgabbM6P\/2tKS1D12u8El9owNCRcSSAYYXh98byQywwlhoxVTfC2AaEevAdvZznHWOTRCxN1IZ3xg\/OG9nUxkFIz\/v8BdA9caSpLBoE37ZrteSgoCW8phly8XqE6Xp5iLj+f9zdpZevq6n5coyZFzLyvRyPHaAKSxhTIKqHjlfqsV\/HE0BdccVMOJ6SWH6axd0dauKyedvon\/alAzS+HxNhDNB5TyVUzqhSwtvIhXtUNAQdvGNRF+CAJksXli9K+kFoyWutCGM5gUHQnJITaLDYwC4b2DvZu\/O3OQ0TsivffQsj79WEpPoejinBw8IaE9+Fs\/W1iub75167t5QieFEKijN6F8MtOj7yhJvGYfulOefnPc2LPeBrUp5380ZtJjraPyn2HZ69pw6pAElyXz\/llfPsw2bgERG2\/Lspm3pVSnCry3TYeGLUOcCX9QLIq\/0gtTpmgQ4YYwrjyGOuV7u7hMmBKwzoY\/FjwXSabiWgLBtYotsXGMLon0CtGb5DaIl9\/z\/PQqIaWhH5GoGwAcevxoGHZfzznbwZf32MPnE3gaG4gj8NzYuUiyBdFW4SSIDrx9Kx\/IiWDjMTX3wxn+jTbjAr2MfpZN\/rI2QLP\/df2mfVjMJJycWea9GreHWN8ci+\/RxrxTtWaUBalF83b3JyHyE6kx0MyVIv8mRbDSBejk1eGp\/uxiQ7uhMLp3EwbzC\/yAs\/rxZt0+vj5E8bw8lvRVn\/oMgBpFi\/XPN114gb\/Xfw4F7W02DSQj7ASDVrfw3dFbJpjD4UbXZCeA5YBY2X47pPBtO3hONiZBVvXphxszFoLqwERQp7rk1EE9R34zCR2GLp4d5sBb+pkJGNe50JpMsx\/0IDtR0JMTxcHGBPG+8nNMiO2nQHUYk8NgBU98PGFtbneuc5c8WGL2\/EoyIT7MEL3GeTkOlbWwDs8YesBolwrvZaGZs0PCYW41qH71jq58tUJ0g9gHRXI7q00MuUPHWEG3ELxHMKo\/EhcDlBnnNwm0\/AJ96J5K9r6EoON3WtagEPU4QQZqt4zBDR6eEeSeGalQCiR8w6z7xFpjm3jk+68LezDewfLxLvt8zvsb8OBpQ0NPJnUEUZl6+pQmwTkXserbGmT8MY1wNM1ekfCG\/l8DKhrXT0nRIhVKgpqy3bpeAJeLtoVdKkvKTf9Q6\/d2EhlLGMO5RTuVamkMZggCqQEl57ODkMZ1vRM\/g6j3VEQ\/0jK1iWPnp1h\/VrIQwa\/zwOm8iifNpYqCasfY82tK7r7+T2wz6KzXgTQaYZZuwwm7amdyIpC1tNfnDRa+CSM2Qkcie5SZWF+KlNRp2SMg9VqmbGIeYSBI8wVn7q3lgL\/QcskHAO\/OqUXKxP55+pLkKO9LhbHbWOa8UodZQliWooULIpVKFNcPVng4whVv2BzZfPdDIBhU688A1pdr9pE71epEDiI\/jQJj\/7g3UI1VfVOP7BY9a9P0N7bXalhbk3YOzqewmvCBw6\/BDuXPwwG7j3fStdNI5ANwY5jUGkVdTUAnfOzSRrkUMTyhGyGuqylECorbRvsFBbGkmZR8Serpc2oktBs7JKak1qWWVgSsczwhg54ycrOHVxwLbHcGg+JFQZYHKUWXshV7yfXhK+nydGno0D10QfL+oXR2uDSWvtBC5QsVDfpGNLPqCLUAfLEUHf5WESRgDtaVZ8Mx9ku+HpK997GjA9GBBscfdfHqdZuOrVYYNBlDsz9Ie4LJJ2vCnGdeP2nYIcbrKrtTQWXBWDE3kt36vR\/3UxTBm46se6tQASWCmmx0oKsuLToCcNA+g4yscj586K7wU4VZhQnbKnncrdJ7sg3FedNwkAfyY0RwgbfYzb9q8QjQKgOBujd16cg579yTb1gyLrwrq9hWX5nBaYoNLyKsjQkQmzhjYzrdilG8zYEk4pEjrG2Fx31MMba0aaSX3wOnxQTSMLoFg675UCC2wxaDGf3CX3cdF+FLWCCWYkS\/dZ3AmZ+pQ\/+OjVZM1dMFoYAfsdRi7igSzNymNGla962K9AKB7BI9XvUJ0XrRoVoezyrz9vhhqBC2X2YWhDbP\/5JrdpCEChEum1DlSeAwf18NCP3ydxfMWW88+SAZLOETbCjV4+nWnHXKvExUyEUrIofXa25\/z7zAeNX+GeKsI\/8bYHkWvzRKVuFLVt27Br6swk5j+MsO6Xa6WczlHI\/ezFkpAKWpwO\/5FGgPGK5tRU6QdNzNhDBcKxMTYlfO+Oci8itkcRlZ7tTPDR53OHCsESklrKV157fEghNpbQila1Rdkve4h3wbbRMomSEMcQkFMGkUFwCdFmNs+iltKdTvNQkk8rd\/N7EwIbiCdNJE273eNTnw2BPA74PNpFpO\/Fel9aNhUcLICFh9pgD2hsGXXTRI1Iv8H+DXCCUmy9XgcYnHxj3rYmt1OjqbOAqJE\/bObuiolFMksKEqm1aLIllikiWqwIRy2bMcAI80P6smV08nDUSxCNDDfr82wdZvFBSvmIvW6aP8Y7nftueoEcyZmymK4O6Ypqh1d\/9IVUgEmnyrz2o6aOiCXpNPT3VGQo5MFbS6pD05izloHPjnmgIla4YY6rBuoFlJPP5Po1zl6jwhWoss7ah6YUyZ7zxlOGjPz2oWvnyr6BcbIFAYNN1+dXbbe+I3rJHXy7YHWDBcBzyNhHZV8K079UmVfUsUZlBrjFY9A6xuwXqW2Z5MyLQdkUjOifuDFiC2FOjptrbbj2CyxBA0\/bOJFyzXVwCJIT7fYSfxbpXLr0qJfG9sGEcUuhjrb3O2lhvzuvhTRJs6Np7qZLdCLJ8\/f92puEZNHihSR8S+LUheXEpNWyb7F94Q+mUiB5iVXSVviYlOnIGkwpW7aFMuEQGYrbhepIaROsRwmAwKoviNTWLocqNG6vSBn0A3P++Zc8IDHePSEJEfp2xM1ElK76nqdzlRCLjA6y2voFhakkEpkejFINeyrBR+XvpV7mwvQ+pbgjy9fECO6DoqZcaU2kshusW88p6kCyLVJfABW\/OQNYQtVjrIOB\/TIZuRmGgWVSJX1zBRZGO5NsUiZ3O+NclqP3ANJKxmxzOSxUcABGdLneov4LpLWn8JUEaFinthZFuw+ABr\/qziJ34d3aLVOI4kcjrb7dtDpLDDiJwIXdOuXwooNnpXT02kSi4B1KszIc58yzxkqAv0iKRYGOvG5bRvBlDYEXtieukTdWch8LRPv+eevC7GN6rP2Tt3dIAGhgX4xoe2g3v15rQBV+Qpl+lQz8WHuq1z2S\/zc8vgDvXfOoNTWSSrAoFQRXaJHS5wMWwi3Xq+6INe85INqT6y0LV+STtcxZa0t0bDEuDcdchNvWWNH06YbK+Q\/7Jmr0tqnnri1GasD842cggrNv1R55hxO9Eb1WDAjfS8QllnoW1nL5Wx7EuYkDJPLQgXb4Cx8lqi6gzmixX+KqImpi\/ptdY\/+0GXad97wWo6FI2P\/Rn2IzlGTsVEXVicXPHq2EutCnbqGnZk5iC0a882at7ThaGTBgvMOP6PnUm4Sm37ueu\/SQCyDJrkNxg19cAO+IcOejt40IqSdF3Yuc+v+Rb0NhYQljyDQHatprSlzzR3ua5zKVRP71eRDjSgDc+KqZre1Y2XFmfbHjnHk5FS4Um+6jgi2mNoHXxwDTZQuSLaJV\/cp2WEJiIJZSm7ynrX3aPeThPhXzPJ2DH0XoanMX94641M9BTe3+j2CvGbfhXaeEwQBrtp468FkOOR5Cm7D2PGCOnaRPL6UMVRelB2bNbt10BlaaGO6KqLa7YiY8ljkHaX5BphPh1XoVdghIvK9Uk3litgb\/\/Oo9simsJZJRnzPvIxMcPSBt8K3nVwB\/VNMdzab4eig1a24TlNSsUX8mxUf\/u3tb3oeQv1j+nEoQX0scGEGJd2xY0iJSq1PARK7fVI1\/vuKwuOibiPCifslz4USLnrb\/h0Es92a9soBsFM+Kw6GHg8LyRg\/y96SoB5u0Ym4+cAr4cjrV5M6jlbo9jW+dNW0yuAK1mN58BrbmgmWi+On+lYkNtlFdN93C3nlBXv\/z6nbmiYgJ9GWQX2bhw\/6ADzN2acFB8SJUcHvIBV6hgxHWCnFpAnwWkNHt00oiY2cdtEjY87SNx4gZ01PZljOw0x5IAnvlwKE22uS8JcLNiIm2lMN5K2TUq7Ms3WNZTOkDYZvGqnUDMOq0yXYftZcIMB3tycKmm1GCOb4EnMRDcdA6AWXnQ3jVvSfXbWFet2WSLLF+2lOmZBm\/JLfhExERAlUOmHOXKcdtfX8V78AE3h+rKyNmt+SIh0zYdLYvnFoIjC6Q7jeCP3\/SlCKTYvwENNu+tJy5JdxBmoHxisW+ELEYlqLefOB011zITlPo1DmKNPK3ZeBvc24fC2Tc7LIFOa6dCp+pEe2889UDr\/yROQm27uM4iHfj7fYgDgzcwm4z9lPlReqf8y3dozRSaLJw5mqjDaTHZ+mQep14hlRRqJDJc9X1Dt2JxMfDbAouEHcxIGlHdnd2muC4Z4KpvR6jsrnyMNtr+eVbldYDXuKMEkOfKePZeJPaa1QeN1o7aYu4oo7dSTVP3oUInlAaF3qCAKGiZbocy50kQ7JWaQLneO6ilD59AOJzSlkTLz8oYh8mfMtEwS\/syqDQsXQ0hrXzlwhZikjnalb0lpG55m2HXKTuVD\/rNAFO67D9nRar1wYV2o9LzQSECl9UoQAGkRhO3TS4PQ26bym1t1Ed3o\/jwe4OSA\/JIVLnUegIFv78cdrM43pLtnuFcTcilbUnvcxcncPFMXXUQdDnE+6fApWxEpfF\/zQq5dnjmAT5XVQRdDv0u0lVfWvUZyvUDSo661ruR\/Vwl\/1miZmm7FIS00G6xoq2DGznkgBOBpky36zl\/IQlPqeBfvU6eOxEmeY6M63kEOgHP7zzYyHd\/j\/6F2vjcTA4jJZq61Mw5uLHGgxLo0s6MSKXmDaUEshuy40cBFSeJJxqcM9qYCdlC3\/zy2mV6I0tbkeqp+H23VEFFEhFs5hIPACcBfdN\/nqESmRlGRx+63D2mNBhA1CACNWv38YKY2hSdSo46fhrieFKJdsdQQyufJ\/dFlY2zyhizc1mvVQb6CXDw1TvEAkuK+QbigfODcRP8NCdeQqSwWB1rfmBEX4o8qgPRHLdRm2DtyLh55bHOlcD10Rv20Sq40PtfXrPFvsM5jKS3MF6KVNO5hFFNOojzSuhhYiDJS8yDuuVM8QB6WHma5BHWlm0X0Ucrjri1lr5LnVmFcbD4v\/u9ivl622n+d+4r7UgUhBCW0kP5l1FIZg5YwETp\/BlQk98nGmSbiQAKs3YNSyK4aGLHpLxOveCLnCPMO78mIp6w+t9poCZAd9Qaqu+9SUhqdDpgfgECPO67c6\/gpYiGlmiSDc\/nF\/jp7xyQazeIKXlAlrDLu46JNqzJTSPg0Web86AEGl\/gnUN9936uwK6os5RkokrRwvtofb\/sjf58J86InfyhQ0e9CDk0UcInk7qLyW26F46jU2VZTv1a2f+1GMBg8kVJ7EDeVg57r8XfYS1YMOgrVc6ZK0jskgwNkoTPDOqr+VAv\/QyafEr4OapEcby4HBFHQRbRBWBuDkOeRYMjzjVZ5gWSFg\/xMojiRfHmQgBqyxgpxHwrDLhX\/4xWfJ8Igoyv3ibAXLagFdhuBq9yxSfWuDqLk8SlGor4GFALdgdkRfXvN+TN1SPDZGvE5yzsScisUbv\/YRm2N3w5TH\/LcA41JaCFCtExqrpE4hdtSGtXQGgIESiGTKdS+3JcKtAX9TzUPMimfL5OWtWH7PRJxn3PelcI2R4SeG489p+rQQ6sXOH3ctvE64ROHxX4wkLEJjau7FutIlif2yeRZTgpwI6jLpTN7hyt69EzX1oJfHVCpPi82VEJunYzPsx5jA6UqRiogJOpiY0NyvxbWiEf5WyD9fTccV7h2v\/zpVqNVcR\/MNCiTybUyeXX2Zwd\/qQOT0ZYZB6TTIR2+WGpwyZoY5bfnY1irK1aVg15D6a\/Z07D2f6aA7jMkZ7vgGbw4gqh6tUv9xulyiBwvSOxih6fu5gt8wqKuQfz5qC0ZoI+YT\/KjOhRhvXHlRfwa45NbH3fqCEzleU7H+FFzF9u8N9tg7CqA82mBNOUu4fxo7p6Pg3E6P5sY+c6DTua8S\/aSsq4JmgXDm6T08uERioBWY5lFihJhKU2KI2nYaMXrDhBJ\/F2BqpYymAyLuoqspPH4HfPCyexDqXG5esH9\/F32IiwLns1ynlvCsMYvAq81MoLleM8vTcDRZ9pA6eiZSS9N5\/4ydLcqLbhcKg+Xj5wKq4Z\/KPK12Zx71EXqdQdHFqu4DouRHYUPfHPFNcAyt6eqEH3EiVkskk0MJCqTL\/+LtyITUsTHHWG6EpsLLKIYXIOezIja8vn+6zccrHfBhQHSKtXLc\/SZgJMqzCm9kSIgJq\/iV86WvCBiCrlwWZ2n0zasuSdmx52Mmw947o5Pwqqxz31WXMoFRHftXdWQrh6bOURtQSQq3hQp3QPU9v\/vqA1\/fGVjdcNEp+G9QaibqUCAo3qgFE3+TdNsPZ88vLY1j3rbc3gBporZ\/qhJxyYlQYRB37TukNC71UmfF4xjdgDQOgB+lAR9a3IbbvPYtalH+f7QINDt+E4mTaVE3TQv4lPqcP1w663JzPPisbiKxuT+6cALFSARoT74Vnsp+7qyK9QRiVCNsYxf8rpy72ZDm3IJ+lluF8P210Zzp6wgOuPfsdz3JfzFerjWf3204nG9gMwLUD1XoVsQDmxZZ80eUMZA36vFpQ5MmLZ6zik\/OxCTZ3jDLrqJ6cPfxgTr4u6ojkOnv1tN2JgwXUcYMMB3UpagzLwu66eyM4aECIcFJF\/RW89iURuMhJTrPgNEecedVrN9EoeNSrRzWWCA\/sra5Cyy3UNP3qJMKOVyL6R6mYRLOJFvGM\/RTwWs\/5+kqebiWdPOp9+5vUx8wt3JuNTP00TLv9vQ2coOxmf7ztz2w9hPPFdJsOiAo2LfV5P\/SFbGs3QknZmrHxFOwpgSERNt2j\/RHJXwYhwHKNcV9IIhlgw140oXhIP5EbT8h2NGFK\/wDWuRuOz+UTLN+dGe02orOjOmAyYkIKs\/Ye1RiwsdMMSq81CqvkpBU1FBP2qjkNufOTdzQFU83ixFr9mJD7\/hN73j0XpVwuwlRyZsVw9bgeM9XDODtrpn+8HsateQwAwd+YZRMqOHutJzj6VkEoztQcwkcdZHugWIObKtylX\/keHzZFKO\/lpF8ZeOEmuKNF5mbCnH78Hy1ZdXjb9udgVQKhE7vmzV9XTiYVwzcPKerdYdmXTyOvLTbjVRyVn6laAzWXFxfhqLDhwmMukUBYGeCDW+8ieBOqVg=","iv":"9791e3512befdf818ee5aaaa2950626d","s":"b6268d2c05810570"}
