ABCs of content marketing and why it matters to brands
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9be6be6b7038d8c014ba78af07ad8962","s":"ca05fadf197b83d5"}
