ABCs of content marketing and why it matters to brands
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"373e7f6b8cb889711f194fc6cd028838","s":"5cabf0fcdb918302"}