ABCs of content marketing and why it matters to brands
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2fd597b4ef241c8ddd99f10d96922d5a","s":"94afa5653c0b6a55"}