ABCs of content marketing and why it matters to brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5248fecc3f0ef75f886cb9a36960fdcc","s":"a527c5903053f4e0"}
