ABCs of content marketing and why it matters to brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a527f7e6510d5fbfe7fe0054a16d68ae","s":"2f6848974b15adb6"}
