Addressing target consumers’ sensibilities key to branded storytelling
Posted ByJen KingOn In Advertising,Arts and entertainment,Featured,Home furnishings,Industry sectors,Marketing,News,Travel and hospitality | No 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","iv":"f05dcdbdecb8eb3ff97dc1233010c516","s":"bb97b269d0005836"}