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Podcasts cannot be overlooked by advertisers: Ipsos

Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Research | No Comments
Millennials are far more likely to pay for podcasts. Image credit: Shutterstock Podcasts have high audience engagement rates. Image credit: Shutterstock

 

By Sarah Ramirez

Affluents continue to engage with media at high rates, even as the landscape becomes increasingly complex.