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Affluent tech adopters present marketing opportunity for brands

Posted BySarah RamirezOn In Consumer electronics,Featured,Industry sectors,Marketing,News,Research,Software and technology | No Comments
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank

 

By Sarah Ramirez

Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.