After the click: The ROI fallacy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"66873a8a7f9acee3ad31b92ca3326e67","s":"0ca411f97ab6e976"}
Emily Adams