AI: Standing out in a sea of buzzwords
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No Comments{"ct":"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","iv":"322f362ee24617658ee57ecf6f3e6894","s":"185dc97c1bc1a315"}
Laura Borgstede is CEO of Calysto Communications