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Alexander McQueen, Fendi tap watermarked print ads for mcommerce

Posted ByRachel LambOn In Apparel and accessories,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Jewelry,Media/Publishing,Mobile,News,Retail,Software and technology | No Comments

 

By Rachel Lamb

Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.