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Alexander McQueen favors futurism in new film for Slash Bag

Posted ByAmirah KeatonOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments
Image of McQueen's new Slash Bag Directed by Glen Luchford, a new film taps model Kaia Gerber to explore the relationship between humans and tech. Image courtesy of Alexander McQueen

 

By Amirah Keaton

British fashion house Alexander McQueen is following in its founder's footsteps with an edgy campaign film reminiscent of Alexander McQueen's own avant-garde ethos.