Shoppers spent $4.2 billion on Amazon's 2019 Prime Day event July 15-16, making it one of the leading retail events in the calendar. Image credit: Amazon
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments
Shoppers spent $4.2 billion on Amazon's 2019 Prime Day event July 15-16, making it one of the leading retail events in the calendar. Image credit: Amazon
{"ct":"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","iv":"fc844104bb3706ce891e289ee04d9efd","s":"a365735991e6dd3c"}