Shoppers spent $4.2 billion on Amazon's 2019 Prime Day event July 15-16, making it one of the leading retail events in the calendar. Image credit: Amazon
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments
Shoppers spent $4.2 billion on Amazon's 2019 Prime Day event July 15-16, making it one of the leading retail events in the calendar. Image credit: Amazon
{"ct":"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","iv":"870d731eb7b56b5587b12242575bb2a1","s":"e46f289cbdcea2d2"}