Shoppers spent $4.2 billion on Amazon's 2019 Prime Day event July 15-16, making it one of the leading retail events in the calendar. Image credit: Amazon
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"ecf38ebb624cefaf1b79d8eb4438ef20","s":"bc7f81c85d6d556a"}