Ambassadors, storytelling propelling brands’ social media success
Posted ByKatie TamolaOn In Apparel and accessories,Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"abbd1e4d710a4cd62a39b8ba6dd5edd4","s":"86e237e9eb04d895"}