AT&T's first banner ad on Hotwired
An ode to the display banner ad more than 25 years later
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"f061c9d86d5a5576ffed52e5955180e9","s":"9f39b72835231086"}