AT&T's first banner ad on Hotwired
An ode to the display banner ad more than 25 years later
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"9f86b864466e2d63c90ca8f433a6d657","s":"7fef57f27ee0e293"}