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Answering demand for online experiences from luxury brands, Bulgari enters new arena

Posted By Zach James On In Advertising,Featured,Industry sectors,Jewelry,News,Software and technology | No Comments
In collaboration with “Honor of Kings,” a Chinese mobile game, the maison is creating a jewelry-focused cosmetic option for one of the playable heroes. Image credit: Bulgari In collaboration with popular mobile program “Honor of Kings,” Bulgari is releasing the world's first customized digital jewelry in-game “skin.” Image credit: Bulgari

 

By Zach James

Roman jeweler Bulgari is partnering with a digital expert on an experimental release.