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App engagement surpasses desktop in US: comScore

Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments
U.S., Canada and Britain are mobile-first U.S., Canada and Britain are mobile-first

 

By Chantal Tode

The United States, Canada and Britain are now mobile first – and increasingly mobile only - in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.