App marketers need to rethink their mobile ad strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5075a10cdde24542f63e3b1e1f91ac07","s":"8e59c64d185b2883"}
Yahoo Tech homepage