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App marketers need to rethink their mobile ad strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f3117ae4f68fd87c980c755fbadb651e","s":"2a4d0f7ad5941685"}