App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"abc5d345a203df884c240146c9b3f4d8","s":"382c3af390de71c7"}
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