App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bbbeb8a51dfe6b485ec0dddfdf677b67","s":"c6e99ea19d3abd2b"}
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