App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4a48e1b0f343129b9d1087d898dc52b8","s":"7db3266868584a3f"}