App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b9fab7f8a478477d8bf2a665075dce4a","s":"89d2b0a7ca14e5bf"}