App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ef3736a079d9a79edda5b7b6f7d09967","s":"8f755a7c6937544b"}
Yahoo Tech homepage