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App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"29a9028187709b06489a4e711e913c26","s":"be52f347cf86bcdc"}