App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ddc1e960f8c4ab0623568a08689b77ce","s":"d10d68a71fc5e2dd"}
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