App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f5dad01f66844f0678ad3e60028bd492","s":"9da8f4a63b1a2c7f"}
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