App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"67b3e2786012ffd2706cd5d44e5b87cb","s":"194b27ef0b1419f9"}