App marketing tips for this holiday season
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a398b1cf133bb4411f955c8c83f2a59e","s":"ae1e48c9bffc12ed"}
Matt Lawson is director of performance marketing at Google