App marketing tips for this holiday season
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"14a92a3c9a1e575c8914dcf096f156fb","s":"bc037e4283100ebc"}
Matt Lawson is director of performance marketing at Google