App marketing tips for this holiday season
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"4442e11626c6dea586ad48b7cabad3cb","s":"de898bdf4c2414b5"}
Matt Lawson is director of performance marketing at Google