App marketing tips for this holiday season
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4c8748763ceb3bae605f500d7e198321","s":"c5b2c094f0014e13"}
Matt Lawson is director of performance marketing at Google