App marketing tips for this holiday season
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"58624642387eeddb16367c503dd65160","s":"1d1f8ed1badbd997"}
Matt Lawson is director of performance marketing at Google