App marketing tips for this holiday season
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"afd77b4b791e26e7b643c442b15dbc83","s":"ba1a93b08f3e6339"}
Matt Lawson is director of performance marketing at Google