App marketing tips for this holiday season
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"91c134300f186bce3ef1bfe09c064561","s":"b668bcdfc4b3021f"}
Matt Lawson is director of performance marketing at Google