App marketing tips for this holiday season
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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9HhyZaClWz1LKyP4e27\/nM1EVl5pTV416cOTDLrMhw1tgUHxIucsp8boutTw+NMBHTmJaoXd2ehUVhCi3v2zbDMW0X54Azvof8ytBk\/ZhyOaZ1LKJ0poQiIv5mlK6P9gSvWJ2l3Y\/pBD+Ck0vgjQtOTc55tttyLNARdYT9YfJS8rU0cKns0WHoHaOGyQBkHkHT\/q4BuZ3w3n4rLLcnbl+dOOSRcnKiEvA21m7V+xr4cVB3n5NAiAgA2eErtR5vNTytmRgk7s0poSxVmgFLEndNiqLiaVzONze7SW8v8cRxcy3E2Wc7OEx0btkpVQsnKcn6M3OtkjWKTzhI0x2SxcNboeINOKzQikTGmMv\/0FCX8wayWPOksysNbtBxc8dmm\/Vb\/DGu5A4wVxZCM6MkbvMf+CdCZDj8WQCP45f8LXUZBw1dBOErcy47WYdHIQX23tLYnBAkSps13jpvQeuFaEw44Mml64DkuyVHu++j1iEN\/MWdXGmXPRNBKENyP7Uf0xZ+ycOjyIxmDIEzRsV34D64J23rruAw8050EIrK3uBVwJeilQVIL5Fo\/\/GxBscxXAqv0j+i5WnvyTg4ayFFO5CwWVL+X+bSGn5BHvpgLjNLV7Vsu3TWB7DhLDMeGtosh9rewE5W9f71W40Q2OB3CQxMt4UUIMEtIYs+PfZ4GotCrmCYpxIuIqOpDfR3JVSSdDrizv1v7\/G1FOg\/9fo4Ni0f01+RLQk1viAxfaywWifSHpZ\/1lIJKagItsP5FLz42RFkBwGIMDzV5LTdBDKVyWGYegZ0VhpInFXbBRkyr4DX1hRAYcDqyGi19djCHtwJp9uIkl9hoeRxtEVtCOimTgHeJ8IkPYsPXG97YfKlTqltwHbSq2sTaqTVhIcnSlXLlPglGUZkY5Qej88qQcsY9Fjj9TqtiBkTt93zbXyPxCUlFsH6PuhCnWgMc\/J42pd4eYF7ljL7UXG0mGfZlPFEffqj89TCGfRzlEZCZtdY3TqIF3Q8BtVWZcfgNalEeXZczAqc6wtF6I1ZkrvIznwUdWXSwfl2jqBneHW70NjmDatt300q+aBEo0IVnf3o7NAjOyAUzFdXHwlIU532ptK5HSrka9f4O77qaFeTkLnpDiPXYN8eVEN45W3JJgV4S9xFpoMbq+Hp1013yxp5BV\/i+mFO6NN1QGvL3+Gq25nWD6FEqLWZ0S\/mM787+p33hzvVW02NMIknbCs832O13X4eyGbJu\/Nk+JgNx+cP0wbO1kEPhAGyMD9MFiHypVieHWTiFT8PCR2QVzTKEEm+WOfnXbDRJjuwx3pMTA6nC0bhrop7ZjjKDAcu2oOP2GU+rn05WigK1E\/T29cqkBNOLPJ0Tgzt7tTkP3sfEojgXPiPggSS\/QPF8FeuwIqNF+Bsm3NQ0iqEZwRKReowaLl9xhk6+O4U1f5ncdUSwCtmSEvrUmvtqIGWZ2WwBIWmg8C9yr\/bNMHtq9kckeWF\/4qzxrYWgvRC9IEvqhUX4q5wKF6fPUoSgLp3zWnWXmDMsyhfemrzhlVN54f3LVxvLPjJelbHmPV+paujEoumxip35oCkJNaXYYQghQfT8HTRT17HnX4LKndNNl0gGr25gyXCUlVCbx4XtufC372n7nn9Ldo7gAVQtSKp4GS0\/eBqbIq\/FGtM6hE4vkqbYOxhSCtvheAgRxNRL3U9jRKKTlOeRMxkLF7SInXfi8koMGruJALth4SHTY\/+MTVd5e3o8jbyFsQLtbasT9rOOcR7Lnb9kyf3qlLJSpBRGwd2RTACjF4PTpyVNowuXRclGUblsU1SElmX2uNz5O9uJlVjIYNClSF9R8eASvDHauf\/15h2\/\/iJ7yRgjUmQme5Bz0tMzg6O1fsAH97VmwKEXDYpvS4aCALypohoivsoa+v0b4NXstg3RNxOZ0OUuEUHnT2BzKF7GIcFMrcj0kNHxop+yNnJkUbbEMQmUnTOBRhgj7VsJNLnwfIrLdsqlS6fk+d3oLn7Ro\/\/4iiJHQmpYpDHetmRgkcc2T5tnpe9UEUNLIz3jo98EoUwpJhpK59brYqEkGF8P+Zw\/n\/TTsvzlc0JwB\/U5StK9thfjSs\/Il+q70APRRGQpvtnuC1v6xyy5Kpj8GKQiVlxjLJ+h7+tmhRcpVPA1geVIK1aLY25n3ucNbkV15\/jjdkJMRYDrvZ8UK5msa75648Uyv++h\/c9eeIIz86EDsa5AFNudY3YIeFfVArMH5gC1iTOHGOU+d\/j1AaLlKyF6hjdHVgD9mIEGerwUHcZwRECfs5gS9SZ58vZQ5siRIv\/\/hVOb0RnN9BR4E0a+cxuWFQswvbbW0jB39WN5EQTrjMvqLbEDi4BFKnG\/Nlqe1e\/rgeD6vaiH2T46pTogmbQ8I5o9P2cjWO8vdWypkCb4l39mh7DdzYIRms9hvAWWxz3zwfAXdu6Y237WKpy+cqa\/nJ\/WPMhH9GlID9tpVfKLaKMYTvZHd2UZg6EvYHNfVgwKJ38Ig0vieUuJJK3pAGl4DPflsIPDiGNOKitqFylzbQrfi6AtvVVnl3l2eyzmqlJaqRaxl0kihNHDmfTC+HmlxSEWoix+oPn\/orjw2s\/nnp2h5hYRLG3U9sm6GN3ypsdu21rPeHVF6aAbYz71sajzAIp60np9D25ojp44bQogExuca9ADF9UiGYGgGSoy7dDv24jou0k\/ecDHK26JmWYLt0LIA6zKDK8HQD1RMlogh+sRLJ3mw==","iv":"d1f93c1fe05fb726e875d25d585a3e9c","s":"128ceacd03dc78d0"}
Matt Lawson is director of performance marketing at Google