App marketing tips for this holiday season
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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4Q5MJ18J0nWXaWCLYYJJc\/plqkqdXFlU5A43O3XXClXVhZaG57CJLRkCTNDAw\/yJEkA24cXFvtwZO111UBDKqzu2rtiHg0m4JrUsdG7U3gDQAPqhjOYT7UNTWp2XLj6AT1ldqz19WiopJ37tK2Vqs0y84uy1DeSqFebeoUf5awCuUvsZWjSDgCcxMqbcRLq7vQ6eEkeDlury1NtTzJA2C7qh+d7qN3Xa9ZgLVQNSxX3QPJnhM2vtjUnX6Oj0qiakEDhF9CEkJkyEfEvQpPGbue\/B+ezI4ae4KxAmk2SpS4hpfNHIVn9g9WKnV3Zih1HEIJCpkziUHICjQbccU+2Vc8Sr3fyLKh1DPk2051q6+U7eU+ys+maMX\/6PlNmnVSSlPYQbzdMMADybgFfCglRe5r+eMYh8SxZQmt+gyr+OpZvwUh6scMcXL1Oydt6AdPCMAYvydVG\/pFirbYobWWX7saqXMe0digkoRqlBnhZpiB8KwEPx9BPvcNKhELZ5bAoJr0wCGAO3hEHCIiOOzCVxQ1+i2P28MM5BwfL5WX\/7UTP6uPUSYCcFwzbf3xhjUcTwbkzjJD9nuZwkjFsLkUpl03\/LX4nmi\/Ot\/DhFwnFcki2D5bkvFFvLjRdlHCgdUoRs58RBrnMzHtBSmu2dCrKeIXoxEYX9a9xytPOIsXbfWmPUHTApX0wR9FsGdE8jNb6QSboFeE1652lhBQecw5QtrCNJFa4xG8\/9VLArn0UBAe1IG4QNF9UCca1ZzHaN6CLkzZIxOdH3Zb7fwcwq5BVeMZTujAKajy8XDXYgsxrC63iZUQ9s0I1jtqCa6uNMw91EFwze2KCgc3dSy7KomX698Ek8dzSJjTEGqi4Qm+eIEv5Pa3bfFklZKugmcKvA0eihj\/EtBk0vlYrj1F+q862DQgQFLYoiSg2\/14LzCVwvPChMt7IgTIPZ\/Bh5siMQqwvTtOlf5qrJ2BAiqp\/NtCllwFmZFp02RvV55UNAEvJMMBllucjtE64XOg26Xe1bMY81tQLu9Si79mW7wQlLZPBMKcLpGvvEzxgVvJgpH179S5TuAgw+Q+ksgYGBUYbauNKUwnoHFmGGiwK2yFW6uZym5OIuqbW17FGNM948UyCM\/T6RorFhfF6\/6qP0W9vfV3+lpOc2e5\/FK1ByFtMl2i0sYE0zJOAHZ7wn4iMJuofYnebe9lF7\/WH5Dr+GzNoOZx2yqFxGp5C35WbCBv+ahYv9+jM4Xu9hEvA2GM5y6nTvuhJNv5mymz1vGYB4dF4YKNFQmOFaMJWz4tvSmwZ87lsznYdp\/\/uTWkdHJjMqMZtn1y6gZP6mikcvUy\/qRKiCxk1x427WGPvjeinmjWmn3Zo9FiSa2oiO6246OrW8bPR5VngVu9GDHkoy9I9PwRadBKzo4kbxzvkK\/rcofuf+s\/RaFe8k8cm0WDZjv2Onme6SQZVdfTNTGpicfNwV4AP24cN39qr3RDCDx6X8zxMlfJKuSmZ9ZJYeCWcEZkj+d\/\/3KYX8iyJhr5e\/uu1wBfAQIhjazXasUAcJG4flMc6iMID1gByxmbLZVj1ajXmjbOTVM4xvAH8QA4uPfLLGNiOFBLf4BRUc\/lVQQOqJPcwtjqTj5nOTSvtSQHEutSjcmF15pnCxCG5NIyRR8AQVnj0pg9ObUCthKeMgBRbEAAAVpe5Y1I6BJLYCFQ6sigVPLsxC5OYoSXuLeywgSARA7XAIUHH3\/8vdNEgmXDls3WQ9AShi0JO0KSdvRYaq+slK3DdXyXS0Ie8yl+oZ+bev7O1F3rPoodZTiNSSk3OvJMCY7lTGgvTlh2oS\/qmJj75J8m\/HmZ9LaF5L8f9ZqWXbjMUNclx2S7M0cjDt9AiyypMO+f5p3XWNqsQzvS48jItbJ5QsGl9nkDwckyO0Ufo0X4vEa53JDsnBxpPH6Yon6ylM1vRQQK10cDlI6q6Tw+0ByaEZEAKSxHqMLJpr26fY+IZ3XAQeMts7I+\/vyM93OZHZndM57rbPG8KpmlsAScikvas0v+XtiOkq0qeUgL+64ZzT\/f1X0DQqv\/+4w6Ayklz5kVsVY6\/dP4ABhEVG3id4lD4sFSTaGs9U3syB34YLuBPO9A9nKvwj3SuwXzEqxVetfpocU8Bx2OTziUlw86avKb84z++aUNzF0\/7pCGkyFSTQOcKwQHcFqug2FG\/I6f9SEO8VtXjrsZTlbeuoHdcW2tsK\/voFCJgbeKDG9FsD\/lESa2Fwp1kcMZl+eJl1UJMToPNbs2IOnQf6ePXNC7XdtMZs+XmYawWuiIzz0KYLL6kG+lOHanxMLL5mDA5volbGqgfIDSAvjfTidkeo6t7I3SF1cQxTf5iXBrFEeB57GyuZelNJ5UxClXuMMcANYD3DgmCM3a6XBtjLkbu60+ma2MTvp\/S0FMbzpL5Yh4Tslp\/hDLQ1jd0LROJXV6z3vIMDjLBEjuZZDiiq4Oe+yG12dgfnANMIOYk4hZ1sM1wYthF8Z\/AoBoslz\/W212QXppUqoiT\/7Di1wQhr702pkn\/vNALMD0UYZxmee04w8VxzXOxoBR7PjW\/WciHkF9Q1oY5dgG18JVGk3sKTEDem+YE7\/Dvh0uJAiULkWzwe1IzfzcZyyytfEpmqXk+WOIuak+pgXkMztsD+eUvctoG8w2NOkhXix8hge8QfyzWQeYvR+dshP8g+tZuQazhNBL9OOLrfukutDIs52MVBauJuIfURDYAw==","iv":"dcf0a60547514cee60cf08144189572c","s":"0176aed34030179b"}
Matt Lawson is director of performance marketing at Google