Apparel retailers need to look beyond the QR code
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6336b4aac758e7cf4fe4244e91bf1903","s":"570747dfaf8abace"}