Apparel retailers need to look beyond the QR code
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0b9bfbae94c9552b8d6943aef8f2d3e4","s":"b31d11d8ff2c3473"}
