Apparel retailers need to look beyond the QR code
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6a83e0c70f377199feb587e105614492","s":"4e6adad9de4ec1a2"}
