Apple: The first hope-based company
Posted By a Luxury Daily columnist On In Columns,Consumer packaged goods,Featured,Industry sectors,Opinion | No 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","iv":"64fb823b64b6dfbff3850cef81609a17","s":"17316fa8a2de4cf5"}
Apple is a pro at hope marketing. Image credit: Apple