Apple: The first hope-based company
Posted Bya Luxury Daily columnistOn In Columns,Consumer packaged goods,Featured,Industry sectors,Opinion | No 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aY1zObHoDHx0eJS0UkXJktMBXuJ0mD8uPNpMuBgLwwPhgPGL8rvf63Atu9+VpYmn\/8sTjJOLcjpfUV5YvEU\/mfF8Zq+HsTo+muplLm2cHoRnVn93MAbomQgeC5bivSNUIck\/B0tfbXSN7TanDMyAJESrzST25wltfuV\/OAr1R8Ed8j+WMg9CItjV1XKfps7v2ch2kQaeMqPviNWh82ULYEc0dargAwlNtU5kigdJ13hWtbadDy0xIPolHyRu1YADsjYUquukV3OyM1lyREjiFF0wzoUlAJ55pi98GNo91aS+K\/PLjUyHkvJc+5EpvPQ4\/4M10GgRHYmbes9I2DrgYImRV6a3wrrxqA5fwgzLw5Tye3jQn89HQYpMK03TnYrRDrlz3xE8nKF1O0bYdRFLZXOF1tm+gqP21KlDjAshU7vv3tr0SYXEJB7ZOB7qezsDTT69FZWcY8KntJFh3eekxRvDqzDBvoCVg5lx1yc+shiA2R6tDaundCTmuS3ZhnTNztcvLI5sNCBo+\/EqfHtgH51jqoFoTTlxHJodlva8o4H8qJ6oPrDNmiEGG28wsHAIEslhJ1oysZypdL+V6+bC3vLHkPL4P3MNwCBnEFawtPzcPMT+nrGrZHN71vn0WQ1bnPR+5cG2jsMAvZHb15l5VH6PqLNp7rBceUieXQr4c7Gbob6zoQrLkNlT6juZ\/Bc9MGKnC3sbVJHHoRQ1KyKJNZun\/31ezm0ZBYz1NuS8JItPPwny9DxD6KglokQNmvH0ZReQBLNz80oDIU3R8Wg5hwkJ9+s1Wn3XzbJC\/tH1q93NHpg9WdWh+aiy+eUvs+VRBotoMATefNLC5h6GBaX7NI+tWKK98lGurRMuitJRRkQLanWoYG4kB7mOTL5HuV7xCepfDNcJ+Y2hMRrGpEMIvcb2y0CknQC\/bncCuat6Nd5CJ+Yrc84aHTN+MHkQdkaoSGaPBTDbHri8aENHEmHg\/ENxtLflL+Ybx2oR630QhFHL\/QnwQSN0ECL6oDPkpUuIWUhcLeYYiB5wKcXAfo1oBrVBDjfJCEPIXuwxeil+MHCJN2umXgZWZz8ax3Xu4JKct73QgiG5M1mfiwQwMDZXTRINi1JBgBv+\/IUCAgrDqyNzp2G45mpw++SCIl+mSL5G2gdUESoBHrzMg2GX49Hbskex8A8Y0DaQrXthU5J3zH2zv5Ez\/15W6twcvD7qOQqqlSfjbkg2wwtWmHY908fyZ5q6sRF43qld8nNNgm33zVlc+P48iw2CvEG2CQ0nAhk86sOc9O0xD17\/r9ydxOSgMN4HRg8uFQ5Ip+WUaEnvlLUJYSV9Elep0v5+v2j0lgPzVsG5wkPS6Pwn\/Tr1KT5uwACoGhCOisfvx+Ot3EEUfDFqtt5OnGAfOyA1wC8UgvgZbfUKdZZwgR872GAtlvw+ThnHu3SALJfTOEOxn6O35MtJZsCmlyii3bTkbkS36Z6SjrGybkOg4DWphIyJXdVqF7xtRhEHM1tFMoXdX939spACrrmoaZz+aalsvXaBA0MUJ\/lvnhyaoH+w6dI0usqESPOjaTM5alNXgvYJD0QriExgEoQ408CWAbWyp4M4LV41n+jWRZAdot0KuV5yGoWE9cKdV0utT1jsts7TBF3JN\/OTTq3yiagdpJwmoyEpjkW8Mjji4UQggntGgVtlBJYBCY2iWPAOAdTyA0Xg6eNxblWIqO5c8BD1AbdTE+Q5maxcehVM67iVfErbSndqTWeGBunyIQQxccCF55LvK4gPNyOTQSEC48ntn6D07IzKowmdclKOgo\/mu6MVu1n2Us5+gDhTeRsLeRuEfaSxuyux9lN\/pGdEzHp5FAykCfLOop9VfYCMW1gwbxNMdu\/8yUSDWj\/uL3ok0mn0PvjrBSVKEh\/\/UrDFsMMwoOlpf+0ejsrn62BFtrHYlt\/N0IDdAc+2ZTYVg3VZqT5xSEl0Q47szoJLUFVeYQxE5BpIspr16sFBNh1V\/sLvWTh2jQviuJyHEFusXPCUgw3SjpvMRWhizOeCRx2k6c6rN+MNGiowyoYUDkfovkvgf3WCk\/XT\/RQfdaIWb\/fd0jH8qk6iOod+rfr0fXSb4umfZOeoFpkQ5RZr89NRevRoqIAPaHVHPD50g5o9rI8meyYou+8e7YIJ3LAi3xOT6+eeUzksEYcy49NiKpodacwblacV999i7CihARJR7fpQO4TGHv\/ZIXZzcDGtg2lUFbd98xl9XK\/CGE9OK3cB\/GWd21vR0KSxb9UnvTDEAJlmYHcAIG\/YTFIGKiBiehoQzpXjTwsZ4Bvvkp02Vs6aQBqYJULDzv6UIBJlZjTb8mtbWeMztV\/Ab7p1EHKVyvUJE\/9h5vVZ8FT72a7BbQ1TinjF+KbgFZixrQe0riOeAVvwRIMcfeMD1f+n6yQ0TmfOzIvBdEeSjiTeRUKWitnK\/hywaSvvQu3WtMa+lVkfFUwp4x7+mQOQPfvVi5qxZ3L0t8Otb6vKnVe52B438fQnMSB+zBVFeCmYDuyLzDPB+DMBTsGykqPDImpkApVCi77VE8NUZOoZdZgSXL7EY+q9gbScDS3vHaQU4S+o7Kco9wz85LKQ62SdxnrNk\/9zPLjiZhpLrqsR8aMOY5mo857HYdb4yUwd8Fj4Zw9Hk89xQ8WHhfXIwmtGW+D8FNSaJrV7NbuNpCX02and74GIHShMsiSA9YOZOPl8haPeVaAWJgzGRJZy9RAJgqFBtUxqaPkfCQR9YkDzfqDIp0t0E9ihstCcJyVlmIA1DBDb0+26tq3sqwpR7agdYQoo\/tNIO+Mtj4K2aZeVB98DqJppJASX\/oYPqjLNKK4nDKRe4pzdg4UmRYrcw611SuA\/AswIeuBn8GT7IDIPqFx+5eiNzeSGLuCDUI9oeCXyX8xrXG0\/bdqdOklzbwMU560SWYO7HkhnxlK10DqMGxOM32H20v7tcsBmaXrSRrN1cAHBkNdiPf7R1aqt0V2rG1q1p4NFqgvDWBjoxrWr6qHfSkxejycQhSZRPI+mx0XtJ66bKXprtxtiIN5mHnK0hdaWBHo66nIbshZ3x5IrxZ\/vXGha9O5vwQmJFZIoktKMxY9+s7EChCaivq\/ziSMsTzRD6YGhuW4zsydsAWIZHdjQboSIIQdALrlK3N5rB5c8Ely4btkIEca1p6kxdFXGW9FPJAcuQ5NlztcdeLDEmlYQqQhzJyz\/poVm8rn3kEwhH3dVGLuIxTmaD0xAqisodVIYHZCFikkvvM3mmBIhxoZDByoId04jlCAmTibJyNdlNdASCTAqc+wKOfBRMhjbdWc\/J2txP1Nd66KlU6mkgBxh+K8GKxMATRKwZQwYJ13kJjPxJqFgWux5FGqqvi8j3rjsAsKNyAbZzhccgdb9Sn009E5olFmJAH3wrNdSZZygtiCzm2WBo23Gw0YReTtS8Itu8LPDeVTxYtNEidOr2kgtQWRF\/uwjBOGOLE+0ctijyeNlKb+bug85rF1tAwulUmN61uF4Bl7NygoarnQ0hIa3MlGzh\/ta7L22ytXK3pBCUSFsF1OvuZeUOtlsf81K2bPztJtRDnfiCfxFAHHhId5VH\/ku9wyARGsi8Jr6wVvdwjQicvJ6x9g7Zi4zAioMnSwKTJJatE0k\/JJIzKf+5DCjVAS1U+Af5S7qdKBMzKOWEKYPNKW6G4QqLfqFiX5kp8LhiuU2FfVBc7lvmGVBba9xzCW0mB2Lc7nXnz7va0tprazbFyGpHF5tq4reCAAVyFJCtG43WKMofO4Fc+7BH7Jhus+SLQKm5I2rSzuymnwZFBvb\/sgiPMpZtFsYecd5ldLLePCKur2eq34siYWlMEh5u2xxvxKKGq7SfZdaJqVvtZIvpF3FPJ\/dEDUg02pem5P7VKC6CxrsUnyuohUqtx5qN29YFFPMy7Rgx4nOSPREk3cIL\/ckGaYPdtdoPooHpLuZxB6rlyCBLsQUnQKZQ1SJjvgXfP5XO2\/lV4W6dBqLvAoPGudYgUt+kl2ZmF0uc4s9PAXOba\/CIdfezmjQlASeVOXpTG51z9jBWpr4Z48nN7TAWkUhEPCQePOq4rZco79x1ZQ1iGAWD2g9KMDob4SWQoSfgzsaZP\/eIfMw+E6ZlNGduQ4yFxAihlqB8StvEmAakmiG5\/sTsijf9\/jhyj9dtmFek8TUBshyCkwkEY5s7ysr4yBmzyTFm65q2M0r4fmeG2AfDmloXCqZHzdNdGFH60M8mo1zj90vg65G8g7yqc0OaTD9joYPkr9m1hnbUQaZrq5xdmatw8DjO9nDl5KKkz11w28roqC8\/XfSr9A1g\/49RI9psqZgMvcrGFPMM\/zxhmYD3KAhmqo8Py4mcNkwsMNotFHZ2lPcfzu3tKw4yk4B6Seim5275lxmH5O39Wbbwtn2r7nLZpqEqV5NYvRvcaRiRfksTiwZJDpqjUqW9gVGSb2Oa3vBb4+S4dkHDzt6Bpu4IoDhX+Xhm0wDeh4IeXdTv\/1Gkn\/w\/gXo9wuAr+hQywDF3AjWfqMgm8l6OIBhCwrsN6drLn23ENRzQ+UjfgC6rEbZ8C4r6oL7F+yOUJkrRDIlEWARPEQql2MHb5DaDJWcsRL+ZqSyeghYvWJOju5WwAJr3H8yez06Llpvuxgwks5X+0GJa18aF0j1i1hCiEYkWXvTDvzbnOsxV04nwZ5KhoFcrch\/v0pERT1YnH8Mbm5V\/DvQdTdlQWWx8r\/817gE9rsyKk8oL+\/1pg+v5gpEMmSJGykdfvQzCyM41yMEaNYk20iFFF1TGP5JT\/yci9a7vUIL0zoaJBT13upZ1LTz0uSEDWFm8MXGVaSjvHq3rOrtuo1PVEtE\/j8GOsYP1PyGQ+yxGrO9z10d10duHj0HUOEJUamasR\/G3RPJQkiyyKdzzjelz8bq6Xj9RjiZoPgc0ErshgUh7FD5AKfc5LlbJFtdhDJ2rmwhyzuKdbQ4vhIII1pAAYpZh2GbRuSJhkby4L7O4f4vcJCXV5pW054xvJxDB2un4h62f\/01Jf7itjDISouAjkg6hviO5FdI6IEv6VMiycCJgDAZodSBtAeCf+w1MyrOO+ZFCpcVFWq3GBZc9GCRtsDF1NC1h\/1eyIpvCYl7pnN2sJ1RcxgU2tOwhHEl3UFrorcvt7c2tbr0gNoMQpBBfg4s1s+Y3iPqkii3KVrS2JvvHxXAHI8LtxmFcZ6f0WCtdePnk99qEJae\/iOP8ZwhzIn1PQZfOVJBKbgOGymdoC+bbdPhoUqUdNuh3wkQaqbAgud\/mhpLusL6sssf2Pw2OOaWuJ2MOyy76lMe0RcuzCebbtxiOsyvFryP6BwUjiGs3xnUI48rDaNvzyvhVqCCXKJQisKPZp7EB\/drY\/eh6UZQg7e2vYN8aBW1xLFB9x6MGWFF3xq9FGVsTUazrLOuXciW8R4lGQXymxB5NZCCwSisfSWxIJxC3qv+uSnssSdE0KOYp1Zib27z6NpxH2vD4fVL1qQWfVL9ErZleA5RkKbfoCDACWXM54+qwmeVGUpsJoBWVRAYxExuV2KnRaGJwyDIsfuQmo5WdQGYu7POJ3wl8ki2gaDOT7Tq+HeG7GHKtVXnOCbZoh8XJrC21OPFZjyM7cyWz6gHXzVmJKt7bsQW+fIkk04iml9XnZTmjx4A0P+1YY7rv+UCk32wflIFJzIfUPa7Oc\/AW6\/uD631JUcgJXuh6d7STWjOzAU0iUKHbOIDBGWtooY7bLQW6DdJ1lCTx4E6oKHd2eoKXaWZCiK\/lWG1awoR+Erz81bXsd4Wgajcwr9nTg6Ol6KCxsWbw+TtAX8+QU0pKXPwElTXkvMVO+u18NQ+PqlIzWglt7ZnfgMYvRLrGzRN5sGlp9hY1u1R+s2wJsUkE8glF\/s+KPAIfIX7AWjgo3o3uNoPPq0QTCzQedMBfL3wnAKXL8\/1QBfUTxceH9j9u5Av\/KG2zNw\/fGuTStelYRPGnGIUc0DVe0iacqhREdbwLdK6UvlkcF5zabsbb2HvVV97o+aseRcs7Eagh\/rwkkBCDhxFXlG9t79u1VEWVb0L7L7J5OA39hag4bvze4SDdqtDtPfZe7wIU0p9LbmrzqV8ut6yufM8QFZRXjgEGIAbK3FNgHF238gOukjTcipCVyM77AC1S6\/wam9dfO8trx0GgUDZuewtDOAaOpHgZA5O3frQRcYtVky8Li+HMUrenCIaZAY7XFCuiLB\/T4pXIPQcBpjWd79vXRXdzT0C7XNcCWU8JRf5QQJWtuJpASInOciuNx57uId9\/wgJITWwcrDVTrzRYvz2lKxX3PAaCWjOujEmGZFZ7Tvt0fsMlEqm64pT+bM4QYz5IqrxBWq34nLaf7YCva9SYMvnhn5bVrPQIp0W18FLvb77Gf\/JjTIc838BofehkGb9eokIRJINoACV9rbssPYQU3sSwKkWeMNzCN0cNBO\/QjG4Al6BpIHAcW\/vn+jTd2eB2kzA8IZQ9kvHd6I1nUmYBA4WtvJTxcpF5ECY09qf6n2P6MkXfCW8tcAkcrA0Yf9CiAaFYXo1Ft2oNulYnrzyU6H1Lzu+X9kOWaR2qaY6Ebja4uJ4GTLohkHhcwzrnDumDBmhT5xsLkG8OHSsRud0SV137zLiaKOG88UDEQKxtgRuVli+xtN32j2bur9Dwm\/jd3XhXgjU4fWPXvId4LknAc2+1Y36qLZ6qGFKc0\/8pKS96Tqiurh0WNtLW06q3k1cRraKP1Qoe3LOdqW7icPf4yntp6ldBon1C5kRbJCHHb2msDF1TetdEEKCU9fQxhCRbSsw9PMUSCR1Tk8wUYUx0wUP7qmRiTYHw98uicdYbhsgck9Fwv+RZVpTQYTWupO6EskjjWzYMb72+puBU9JhgbZmVVEwCSo2g4dslH+J4NSDRJ3oeoKVvmFQJAjiAEdLlOBRY2agqwbRBR4S5J+PBpFsD7E1R7uifeTNf0dxQoThwOE0HbSoU5raFUiCFsfezL4KMahOB5PDNElCVjuxUyiuRm3h+kgMIImD4RzWqj3L2W9\/fPtjmmHkNERyfSZbD0BXULRC4e2RXz0nnW8xBnRNjkg3UtJSECh2RY2PtHTkZ1b6OG4IEmPQayR5ZjTemfSgRdomF7bvap\/2slYCKnFZqMRiCCvYRUY6X1hQeluwyxZeVAv53o96SstQnk980tKGVc66l\/vI31CF1zYFadpitrI4YxXwMYUxmjZcPl1Vm8qx5J+1k4O5km4RrdvkspNOnxhA7mgzK1lqK6GDLF10i5sXDv\/mGy3wzLpM9SGry238fn0hfsvKetVAyYw7dl\/\/d5DeJIuaWhLQXejAgAALEgSgFTToeRHusR0QBwdWq3CtOhiQZh5sGI+Xx8WFahdFdK\/ni1HIGIg07RLt1s5ds8qydyK2C+iAAYb9neoKv61W2pIc1fgZpDPHkVSY3dPHJmbVUkfF+ZHnBub76iD6Rlpqfhs4f0Vg8zcREvxYnqN5y+NXgk027apoBpgU6cMRDB4ehDl4nzhQKQZFmJPYrd70dXSO3+GPoV+Iwx\/otZXN0u90yr1WAYcE3UCV09w38OmMUm2zGwI48XcKxBi4zCc1mjNnbWwOWWXEqLK\/M8Yr1EaewNfvEJHqCLyLAo5JF5Dt2tJ+PqsAmFkxCVmrUA1tX1X7FLBdH50B+8hN7wk\/BA60E8tRMggmG+zQJ8Cdp0X9gK0QPpRiagZ22iOp6D2LgwcAkADpS3hFhgKtrYWCgZkChDtfxsPEiQCLI1apHUG7D4yziu1pouFoKCK2uVgTuKD\/D+UrJAJUXueTGlMqB0NIGAZ0OBT\/G3fg2oqI44DhOE6Z4Tafw9\/5HleWyPmhU8ne1+1Brr+ITqx+yi9gJjGDYXIcN8hNArOKMmxWGQiQedq4Iph645VhgdCaHcT3vpuL5flA\/jFkK1x74KP7d\/FNYmSjOqyTcFVQ9tFmFrGwphUXEHYuo\/mxnP279IlvG3peb3gGng2rPDCwkGJKCMUR0FNfjX851HJY5ypuQGIWapHR6IbD5n928s6cQCGmB2p83sC9ezkeYAPGBPI7FmQZPuZybv3us0oR6QnhxCWnK24o9mPpRG5eaepZ0seX\/a7SuVC5h5KZGP6qlfYW4BfmgAukG8EwqeGABFMTWTOjbc\/iO5WyGRO+bo\/yEhengcAXkMy5neELDxs+jaL2Tc+s78VXs+EXpr6Ux5qbh3vBfg83095skstsJR9uBSlK8NfkINXP7u7m8OwAN1jja4A4ZFEdAYA3TbvR7XpOLltEphIpD8t5ceRjD7YIzzbzvgrrgwLwWGWzrCAza+1Oj4g5aGI5hDaJiwUnT6h444b1T1U1qDiuy9x5xxRCWPNECY6sgAaBX5wqqCZyQW0bajl3bMEwOTeA+j8WtVb5cqNiNByTyHDgZRWvsXwGZjj62ZEY+yFaOgAp2Jy4fGyijtuVwKdYOKb4k6ZYgry16+fJaTRryaKUl+EUeU+Gzhl1eSzWfJikEJ\/Ew57puwkRBrGMqSqxs0SK5YgMZhNYB0XEzAbhkgdoKPtvXTKefq68jCEFmpjI3GICCGu3yvKGEBkGX1LCXxHrRgctOarO4gRItor85bchAIdG\/XKhJHosfWNxGhCC8TucZe\/h4uYn1ntgmRwm3YOi4fn99WJt3x7hctSns0RVsBpCFvwp8EFLJUMxOHeKOSOqSrIp0XtzapleopAuAjGAlFi9MySYwkRp8c7sCe51zQ\/5n2POTGr\/O2qqsW6uU9k+J+QBWlkwIVmmy8FJ\/S07i4Ew4vorStpvh\/81RXpmUE9\/oIj3lL\/QsdIX5BJe3R6\/6xfLnc7q62We+6mthlixRQUpCere9UIogtzxlLX1tloeVbccM3kO11itCTACq5RhK94yyphEHMNCq5xsw7Vy+ZD96KxZkYteXIkgzL5OL+e06p0sAKjLB+CpKSSsfHWXtiQtkzc0ZlBayhl1FpC9hEekkGKrtcQzDSxSUMAkF0JMLZGDsV\/qftb9WeKIfGZGQV1B\/q1X+LhzFl8+qDPjW+sBR+tf03kEErwDSIf1zztSK1PRZnK34M1D2sK2jS8kwHSxbWGEeSNQ5mDuME4ICQr6yLJpysgisEpTDHbYbZjUurz6Cy\/MdUYxa0jETznXPFfl9vlp8CMOfVuWi7CD3WWVqcLxjCKpCsOi+wYjZL1CCTd7N3k9VdXosuMUwce38xs6VAFUXVX8j18iweaYLyTf9dPIDwKWSJVAscEABzK7DqQ5rXtffr74xbb4Un\/LWeCOU76+m06nmVtqHAw11dUUhC5UQDXUO2Ru5PLBJ\/ec23vtRchdt8TRKbfPgWGGKFdokRe1eQXgkFrycfAvp\/JlMaDGEkMaShSAv89XkNXa4k0BHuzViIdFWcSnM7ohh52KBnoAyUDETicDq18BMO7GZC\/jVedz0NYEol3yEW11C4bhur5cVlp8brMLYawerW\/hY82wq2Q8phksN1Aq3N7H7MTdvt2TG0w7sKWBETrN8pD0IPfHg+4pMsFKX4WeRmUR3jfN8budTfq5ICQU+jPuh1BjxMA1k6lbDfoex6TWEepAJjv9NZTIk\/yEaWS\/50Bku+h19nNqH+oKfV0PRa7YCLf7A5COnKa8SsyW\/VRnmScx65HW1nvdv6jLK6A\/nDSUKAcSPyirVg3Q7P\/kaAizgO3mvH7+JQafJagbSkEPbxVhyjR5hHWKE8Syto5EBOudjA9uisa2vQKj1FeecaRQselL+k+eI3xBqVHKWOKaKHSpEjhB\/T53dWU2yhjoVyUhLTPec7sLj6mach6z9eQvZegU5xdaZkYqNvZcGgF1KxJCF8Wf7ZdfmaKXOAvU2kzVkbeaf\/2zHZkXJOP0SeDDaoeXtkpVKlS7yb6Tm0z0GzvudCp89VQqVCVNQE4GeUrqP9FakJFvOwIvhDsLYefGR01zDi+j9up1XtAi5Mg7DMTQ3nazL4AeFNk1FDV8e3qzU8TADs+SzVj+QUu0LiO4Lsiud1P2fGsx9A1\/diB+NgIZKENSaVllpjvhiQ9hzseRzfpVuDDLZy69HGcJbIpWy1o7x6qaWcQVInETIQxF4YuOa4adTdN9q\/ClbwQZZV1gZlZ8A6gv7R5ahxzQopEWW6zPAWY\/rHGfrceWDJQBCS6gmQuCFSfmkVYRohLCYWwvBM5BELpUuf3QvtxuLDCzaHrdEt2g72nKRpmwBOKYD6b7UL8Zj\/0QRdee3AfqVOlEGQA6LODB2QveOASVNCv+l9WgkVEGGuduLH7hrUCA6sQrSI7kOtcy9B2fvLFR3kML7otrhk7Aw+34FFPK3lxWzX7rsz+uYkSiunZV0RMQzfQCZwwy2FHVZ43wGWaDXKBgxkjpieSXiRZktx02a5GvzhHnACrt2puqvhK4nRSa13G6gcZbpRkfgXt\/N4oLCBngFxjnoD3Yf2Uu6qmnxM+Vst+bkQbS8zwBuDDFOagEf1NhyofS671i17jEEBUq6wjmxyoPgVR705\/gUPx0LeeJMSTND6rCQq2g7lAyTBDkWaQPt9w6yThHbioBV\/bRHHQ43N1Kxt1ZUlJh3ykdMEtlkRwE80JToVGk9Fb9cG1O19QqGLeiMo01U3zMw8LbgDhDaVuXOE9r\/KTDUWB7rjoa6J7GwDRzQp6QWH945s\/V6amEs80aF4qRokqZVCi6M6kgBTiBUi0rGs+HuNG\/EV335HKSZ8JweWLdmE8EqMWh7nRxtUO2NTzwPutDJkJprepo7PaU2XHfSssTGMvIeg\/ZO055kUoIvVAfauG4w4KN9fjWE+LPA6uBHZ1zyDFlAaMex8V\/bsGXEAEDFP8ocPwoFDopHEUwpW\/expikPp7hKuIljTikIRPiPp1Fsw1fWtXkfVl0x8sMhOAaRpEaPToOTxalk8wsctwUrZvD4VnPfjPP+jBpVX9fOReCkH2uD32BDGJZkf2YVzqCrAzg2KFydZD\/pdI7fQNphd3pAtaph7aYQ+OpZUsKoEHiFcHfPex0N57wjRrJlmVisTNVTLrziqC7yvB1UzT4W30QG324kBKSFrVluwqfi\/wakh513GFlY4EgCLkoCmfx9GUxHdt+8zpoEgLYjDE9QIkZ\/OWnzTXaH7fFjpFrnEE9a8fFL8szG\/kSBKX3pztBbwSgXyu6gr+EIkmqKq8ZLEs8nanKfLHXfHpnpdQzjrZxgkqAoQhmLqkALBxnPZ6+wn1mp19YYmriZ5dPLC7\/\/UfYlD4g7acvHiVBi3Xl4OxkYdAWspSpAj2bZqqCb+OefGqROgusVmzHCXbSj3iHr7fnC+TyRV2QW58mxXBMRqe5gSgRewEc9TjQMSEleZSYDKr\/a3MFKpgae3Y+lmP\/p\/REjq6qclrqQ04r\/ySSCGcUgfd6R9Y+IiV0yQPZvqcaGfZFdxGkealJ\/9bLBANfsd3cez80HNrzSahhjMXK1MKKwCP7HHWCzK0LkaB8gOuPUDX4JzWUJcT5X5eI\/cOKXeR1DsXCNzRShUiPiw2P1XNyX80O2HFTP5YyItWlJZIvcH5MxYcmqFDh\/q9lwGwuMCzOpAv07PhkS0soZVtkx+zsW3faFpT82NmTkAQfhsKiNUzcJjVJWvj11oG4nnF2TzIfjyM\/TXzxYNAZWlWqkTDtXkiPWES1v+AQR27WOeyZajpYzc1CMxa1X5m6RjaA5HbBcsFjAwqDXIrZy4vh6I9Q9XkF2CdMANNOq+2vYf9En+9bDMUB2l3j5YTVmJ3uv96j27NwxpeFe+kG3jclRjzpk2\/apeDwWsyV+7bvmYaJ4ZXg94D39psfzoyLRmGE1YgFylZJkgxZEWEmmL\/gs\/S3lSE3UI9a0y+xCokIcmxJLMQISoDoegpVT2S9FNLPx7u4ef7JbUpT7mGcFJQyAv5pQlQWDYMHKT+Z5UPiCrBbwOU5uMUsc\/oAYaKPG1NICpe9Bj\/SnNipvxWsmGVsxTh6hPp34WtwTjGf0lOf73xA7dp7EDa\/bWL\/uqCRuTKK\/rr\/V9xVFn1TRDGQnJuDBpV79HUAixt4ZT0cGdwGWQBNzmiYABiLg5LtfMg4IAhtUJfrn6+2+JVhucsTGUGWzGJO+UuZ37rYkRbd00QpsHsfDlmQM4ZjlgGyFwy\/oynh5SBBo\/o1f1fsvWbKOsxoHU\/erpEFg8k7HVs1Lrc4i5VISyhuDlr3t5aH2ACzYnIW5B6UVjuRFz6Hg2r+sE7HhuwAs64T0sYcgm2YlhksJPYQVKNuopuHDcjjEmSEoRNHTFClaPklrXR84CZbasXLB5eOWIW64P+ZG8wIkha7xNJ5Gc0Z4E62el2eyxrbM9mN7JvA5LPERfx6HjUwxKjAVmvbFm9bNru14Zq7HxYuugVjQIiFHLb0Oqyzc98nhBUiyTZCzdkUpI56+so+EIWaAZ76EqgVwBO1JJWjnmA2nA4Hi\/FyMFTPSzKM+DIPATvTa+zTZBGgN3g8RMoopAOCf+QRPXsZj3ITX46tCh61ZF6CDEOs07IfyyG+GgkGpa8ILZ\/6xNYxdmUxsPVkn6vWspJG84uQNW75YjC3b2gtPLbqgU\/xSLKcnf5rQQdtimfQrMPN1Q+NTbSZT0qSoPBc8i1hlicQ394TDL1Uyh7L55v5CjzuENSYqUBc6M+jRma3FsiiSVBwqBdD15lKTMJAh1D93x6kggqMbwuGT+t+pAaRZi21ZplumuFFEs5zC6Vn0VBCka+ZqXWMDaJVa7JlTrMdP3T78JQommzD0WP\/MExbuA2xjhxIG+UvrDiXqW8DJMdhdAi+UgIVr317J+J9\/2Hi81nzCNcmg61EeFuEKCKFSAfMBK2Km6YIrueFbF7KY4EtnKNsvEwuBYrWkR56tfvVWM6jqXAzuzNFN7g9+t493sEW6Iyjb1MUTp9O6xPdvQ1JofwpOO62ZkrBf97qzgvs+nUtRqFhj5MemmqlZf9xV6FF3msWmrBDLRghKep4ZqioXABHRESmIpEbC0YjbdC4mebgPiMU70o0U8asrnxqv3DkEHQ7UvGvUM3v7bZSFpb+v7JQ6pVn4zkZbtkNb+oCGlSQav7uW6wKTZaQ5hm2tbUvsgZoHwaxfkqwbEjN01QpHdyvwxXAUUXWA7HEaz1yPL7322Jx06ThV5DqmRGP6akv6+YvI76i8BfEE6rEmB7y+rFfOfv3BX5NXKw\/NbBstB6A4axdnDSj4GJtLaKUidFuioJ7sj91NwcT4\/BVNX810dyVzB7+zpcAtJlet\/J2rt1VWzHHQB361\/ceXdQoJuqyYLyq4H8zEZMc3N14r+4UQm0LFowJDHR8L9fF\/9zuB4UMNGVSdv+5HjH1Sc2qI6rhIZP8yJD+lhpWR6Sw1UEQCOtSipcc5dQZLmMvLUzD55R4ugP8IZK0swQimqiKiogKQMZ2ZhjuZ+uWlSOcKSWXgXfwh1vMv7F1azYD3eWVXfeJy18Zhk326x9RENmbLhEXfj2T7ipcqzTp6Xp7lP7ZbgFqpLSrlU62ngF7H3mjB0y7R04c3QrVGWYTDslINMfK1O\/wfDq5P4rC6JUbbgeE4ap6KWI1\/fMB7GHLQ1yJPTNBeE7Y1j0FOI+A6yCtIY1M7hcywNGfkGUD0ro5KY9ATJH80pCjw4DwK1kvOdk8nLBl1o7NDkE9eatYOmYKzcCeA2fiRq8It5FXz9NnQi5yfvzeTho2NYCCpvQyODSdQQNZRjZMS2Fb1tcWNjBBHGqTpJmZ9\/+ZV7JAKsnT7\/susoU2wVTiZaJgRdPlPYshmAMmZFNSFHnt80fidZu0o80n+XFDoGu2XZNSZkQLTVPcGcxjjO6026xRe7rEWOHuWVcdGTFzU1mDyuRPqBqIgnm+kgeu2aRKoAtBieoBtDi7iSow3F7NPGADlV1n7Jr1N5ee04GK68nMb6o8e5dbsbfCI7ochu\/9CYdDEyRI6bPNQdR2IXCwK6LCzIvnJBP2Alr8qzK2wrYWouci2hG81l2Y44G4MrSehsRQMVWaIkR4H+sr\/rZrLnB92WXuRVygSZ6Sbo7v+ZuJjyNdjgUUUQS\/HHin84oUcix\/BPN8c8tZ4Rqx\/kJEF8pNCdZ2qG6EFE2g4ICa8zcBwJhokTnXaHqFoXlYoNBlLiuH2C9aNAcjHuctUe9\/iQpCDLE7ysD0YpP6vT\/bKxnwPwVVzPRFSozoNFOzOKVs\/StePY+q0LCyFR4Vn3g6p4e6z0lAkKFpE4z+vta+SI3S\/Lfc7VW9dbM9Xty2ZvwoT3HwZfWaYXuGGO6wQGzRHYQqgN+BybE2L+f6Fy0W59JSbrPzzD1bo1Bn\/S5lSPYA1\/ih9KhjLe+MJPMksXL6an+FwQ5et4ZaXd\/x6X\/DtFiPOTKqPBGVl\/JYsbL5cfF8h6ifduaDF67hdBs8IKLStkEsUAMHcYbf0iPrUce9mimVqX7niVeQ4jxExSUOXOXU\/2ZC1HupAmRI7\/PzXb8Ay6S26FC6aNryV9WrXmlG1Xu38f1DN6cC\/OHmyH5Oqu6fSch6wXAhs2G2T5r+M2L4YaIwWxJjGVQC4qQdroG87cnEaMye+IcJaJybPCrNT9xQkxgwJ6J2E\/WeheycgHsqnVdDNMhyaJnBqgTdL+BsMWOtvybiGIUAD\/L7UPnOBBg7Ef\/uL3WwyydE7P93IUIwKrEwOmawZx7vAhWe4rWE3OQV6g0oPHde6DrQruZcskj+WQ51XvbvP9HNwIaZrphHJpkL+BG+UPeXkZ\/nRjH8EX+LqP9wIlSX0NTR9Ux+4Feo4kTB4oFFGGU9LOGZzC1R4u6a5h8JGTGzkJNuKih5zmuvTTvLrLk4hd2Xa\/KsRjl8MmwShYkTlq6MgO3UkTMztNz149jwcCmfJM7IxAtjkvKZvqsrX6QDfu1ap9Gy95dGmjAS4pJALl2FCy5KRCVfKx93VQLhGnK90svwMNXHXYJ\/sR6CXCNbil8ipTGpf\/DlSXonfk71+B2S9zs1joBQS26IBejZet\/\/gRCRAjh\/sj0ViZsFuQ5Dw3NA2FoX\/HqYZ0FiQZBaoKJGq2gQlHTzUvEUNjJZPLRcSfQetyiH9khuH4WGelfuBBszYmAxRLVVDQxHaIhkfApf0PhG+ztdj2iSBAwXUbh2C1L9U3s92xg7VihxQlKlQRw==","iv":"952d7bada5c7674b086a9896f2f90b4d","s":"1ff336ee42e37acb"}
Apple is a pro at hope marketing. Image credit: Apple