Apple: The first hope-based company
Posted Bya Luxury Daily columnistOn In Columns,Consumer packaged goods,Featured,Industry sectors,Opinion | No 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\/m7XsedYOL7Lm+GIGbamLeQrAmXX2lK99QMDlpWDPQ3sDd1MAZyEmUKfs471AtB6UQFThNmUQIfnPEm2slToWmAUz7q4qUWPJcPs7VeEWPIZo9SsuZO9ByCTeSUYrzPUuAbMVY4d188EjCfcLZPzPfwSHJ36sfsGMxwkPus91Pd1sICmD+wJBZgwQtkIhHMka0S6RCFu829KJOfrEB5Z3TmjHiSeoagCwZY9jskOa+uBD0ReUroSgc+KrSAMIyCGub7YJDq2p2bCG\/iupkXVqfYhfRtbn8B9PhKuIz5MtZSxY\/ncESiJ4MnDGm3oEDssDl1BN\/kBuoB1G9nKK2n\/pEFiToTIArEHTzxVlORtqK1lrLAsWycG3f+tb84D7NwloksPPIoeqOIchq8TcDFQmxzyP0DmZP6uBXXGoT6GVFinx13EflkKVN1PKqgXIRySzr5ZDYgNRK4UOYhdTtnO80GG26ZFjwQmkz75BLji1v0Ra8rOKKEeHjnuLbgW9hP5BneviFh7hGQZCpEDfOe1PBgMl6mM5wXRGqSq3uBXiXppWSQ4Qg2X4xDf9QkL9NKeL\/lsHgUWhbXTjgHDTB2MWcAF2kqlLf\/LyxbPatgcNLZVgpn\/kiEyuyWJpBJlsv+eqXeAF0bxxp+wPjhgDmWwsKWvnfwYAiu513Sp0mgmN2QWEiuA25FNAuVL246RmaqoEAiABX3DSpjw4irFpat6C42\/ADGqpDGUjNFXrYbGwcEp1ipYNan+F2OiMVfRvH7p4XdhtFuxv3WslfphT7kNfTAQ2hTqNkFRnhMTJTm9OPvy66jQmezLbr\/rydjCIOY50qMbEeVerbS4GixvIEQaR2Dctov5p52WiV44vQLv0Rqps77fZuKvlvDJmMrqUK9yVOStir8ClJa1gCsAOIz92OBRslXxk+5jjYoV+bOWLlevMY6C6R9LqpOUFuYc4NLuJWm+wryLclh64oUjWJkBRp8qszrguCc3eJg2yarC9rW5q2GUlPP9KL2QaSpR6kH4SKXGuUVBB3d1uBmpCK88Bkqd+Nky\/lTWgtsRbE02SkOgHUBNVjTlVI5CixYqIrijPPLzzH+0C3w9p\/LWHgs73MVhr8GVxvQfockK50Y3MRbXSCa8RbI1zCJ25DsnQ3nJYFKw4GS6FL4Ok54d69RqmBTvRvcsjxzfkCt861VfPY5IKfUZdzmcc4P49yeoUYByZMNNBGHskpFLIL99r\/XQ4x\/kuNIn9E6oUI3IYN2UUuirBzMGwumM0SmIpoJN86kzbrQQeg61\/+zbZBzX7w8EMP2DVGIDh\/LMBJ6gcjePWERklGsk64ThGRO2YEq90GdXc3n9dsiFIoeSJ+SxZrCuPPN2uWKkusDScXC\/HmRL9B+IiXrb5bl3HwxUBtn5LMiQYSA45XkOB+KECaUvhNkBA21Wyf3qaK\/819mBs+d4UuqS4xcr9b4aLHeW3BadvUV8I4WHltgW3mAmlND5eDuGbEHyrlvfCJXtkE8uxGunvhmiN6DQbSBUzSRlvo3i3MjFo8oYa9XgSIX+Zd8ZoffaDYw+LymfZAa0BaKXp+Vcb5aimoU3yGVYZZN\/co7HpLuIhLIBWsmvG9gKYKuGCtHCB2WFlt2AmdAD8WAm8ZY99qreASs0DK3Mjdq2\/UHKytOqwPhXslBJPI3rUKOIlOz+FpWBSJH2m4IyW0U3LdRQAIUmJHtjV6d6FD9e+jio2DFwX0QOj+NgTA0ch2tG3Repni3WSzJqOO1wbwreVCEmW7Ml5t66alOyA0zOCGE0QKVdy\/nWS9svOOaDAVj0vb5N93Ds\/dxX3fUwrDWEK\/OQL0G4y0V3ufpNMC4pJWV5KxG8QmKaFsTl9eJZRrxYXk\/DPH1f0roLxUZbUJL1sO+CrHzP1TxY1KfPIs+xouIr8mQBZ5aYMLHPz7sPhQ6WPm8WrHzgoeakQJDbGg8blIYABK7VLJ0vkZAW5R8lQ1ZlHVKP2\/C6C9MSEXk6z6yX2jZbAOxMeq3YYYFVL3mQChy5X5NnubLXZw7v0DJPmFf5MGeYLLcKs0wQFmSsHHF1\/yfDXLf2apb6oRy2B43XESpvCIIpZr8az6L97KkgPtPZgZjTOMbrfzsORcuZSk1+Q6eyxxFigVoL9rtdug7NzDJUEXdCKj4+cqKP9IqxbNiMNDPhNy7UNgT6FKwS4cUYbFMwl\/4i7T+sbrCRgJWCaOizKf2uxNEmsdaX9nVPQ+qfyBIaM6Duxl2tFsAhlZGG8689aZdyRoJXATdxoqv01nLdjorx9nDZnN6AgIEncCAZwoKKSjtUiX1qttlLa48ifcuLjiAZll2NlN6d+EAPN8wwtPxakioVzeZcA26nM7WdSYMX4RRmIGttVfiS+5O1OOZZfKpHKcEpPtrRg\/xqGycaOFMbAHrDzLMcegzijQVlFrgan+uHhMTTcWSglp3ooSMbHoImn+7f8cgGBrThpxcjxXrYiIdm+4RkHeNFW70Ea3x0vlN12VQVGe2yzDCBVU6SYjVh5cCYi1YFojJgJtVnPRGJpOcMWHTmmMZyVA2sh2VslAYRVXVRPRooQN2qX49HLlQh2nTwckpLVHI9A325BweyJS1hl2wBkCLPEF1CbBf4JsBEEKw32\/KqYYc11bb+fcJY2qsyZtygnZQkRlRrUZt6rjFxyJeDwCPYE3w2n4KqObttM5D1AXgXQf7I22RrA+VFZpgFuoOL8K9z4\/plaGbPWbdFlCrNILoazrcbspKkdkY4PIi6HaYnyw0rf8Ef2E\/+fWu5DFr2dBpUS\/Oqy9mvG2zLYhEPgy0jFFT1Jo4uLIocbnTL3HZyBYc0ePsn8uXyxelHnSfLPRSxrM9Rnh2IfDHfvGRsJl7MGS+CvS6HAr7tEi6YZTumYYOegEko1KJykVAF82Ah\/w\/WtvmDLgYcfg\/34DSoIMD2mQEJXIGX8vbLr+ZwXtVpCTxHAfE5MVbSdXp5jzixREZIj0GB76s9BKQ9OinU4iRO+0IkllZMjaQ8SkhgM2TUo+1KFosgoBganaYkcx8bXIZq9SLrihVhlrx1uW6ACylUM6guTVxgC5374w9LP39obtxrfx4p\/796zoDDRKY+99d6wzBQVpsqYX\/O6AMRQevTeNBhfMuirVo57GYTtIh1C10GWdOOyJER4Th2gOzauQWkDDyzLoYYorGsKSxPM9a7Vshs92tjBevfOKhXIOq2hXvHUqIj7Uq1vbkHsF1z2pbvV4IjO6CnLwgI+KhXLMVBj4+TsxNbqbAk8vz5Nm4w0jWtalUxK4UhTxtkCWu5tsF8XDMeIxgI\/IaA+O1l5AVvGd\/Eqa3t9ZPTRZ65iblr0Mzk2oQwkdcD4h3tKFTZdkxSiagAnptPua\/swELrDl+mVnHUSzC1ojOG\/gzfOA9KXORv6ceDU8nSssRHp13oFqpTUYfIP18SYIlYV4DctR84dQPiq0w9yvk2OtLeUOFEFCe15fbgtRwSfEecsziEVpem+WZrUt4GqKWQCf\/RHL+S8gamSOpBp2BuWRTTueRWvYlgNroGv1xvN1yGJEsL4nJnJZvCUVkjRICRjTwpDq+1ONX4OHHFqM5EjTN8+2LPCql8kq8pAy8\/iG7I76Yt48WOS\/19xoaCTqFas3fJ\/E4gwJSjVhdTZ+35ZLIwW\/7ljzyHsDbzFhWCLYrDBXPlGvkd005wo1uXrVxAKUB\/B51Rkyh96HsLlUh3H5mjkyGEbOmgtbBfmiBnllLxesav7TOq6HVdHd9cxpasheeQa8ItUdZfZ2AtP8exLs9dJHt2l5mICe3EZdt\/asTM5uuXnWEYK8J\/40A9DqD3fFjz2zPVFUjAsaUgycZWz9dGdXx2Mr31TtInt0uUHXDkGO35pQMwAL\/F1DbfxJ5L41opyv7liqwmQMpBU5L88LIE4f1wgui\/QGuDJXNvCdBNHdqhk6vLQDY5OJsz4HPaHJSUonQ4F2Fi5FxdTka8acxpnP8fNg8qdv1\/\/yLLa8q9FFT3EmkYh7mCfgt19T7z6qUyvPXDUJ3kAAgzbu\/S0X+wabXpz6TyEgtmxhl1MmKrM+8uNJnO2psgo78hPuU9O450SDmHIpzUIsHz8ANvzJtQVwHl5cxzMcuEUdgDpKlH\/kcZF693y4iIT1aUTPHn5t95jxrtb8xkUVUVDGhzpzyvi6Bh6BvvH689yWS\/US1T+aXVtHn5pPcDt+g0v2nbjbmZPbdjKzaAj23PvKXG\/0noU+5d1Ko6XtlMZybT8Nv1Tm4DkgxZNEiKLk5i4Yd2uAZ2zGZeHV64795Iy89JzM09iRUVgSPLW\/xXUOo1Q4X0OVI00tYm+Kz7zOcNGihHD8FtJnK\/TkkoWpuBt95h0+bRlGv6uOHECZwo6nccEfD7tqtqbU5N3MXF5Jk1vAn0EimofdEozQD7D6A8l3jmhtzWvegyPaUrD8\/czSNH7+Ml+80y5ihOP0u0CrdqgWzcWPooHAc34aAlK676788aKQlaG5ymz6hVXV\/vKCJT+qdc4VurpS50pCIcff6mdvOkoHt8vo8ZI\/DEpKFhrAieMb7Hh9rz\/55uxeUtLDUGQIbPrawxDVppmoKuQSwdyONIkuQF+7eUBnA4757E6E85U7ZLv\/ephof+TDfBuht1PjwERewHt1VtGm+ESdTdDVq8gT+copCd5cbFU7X3D+FVKhyrZs9kLNHLl4EzkPt0ofHUzCd40hHyR3yalZvx9u2FgTM1Fje8cYHDliaZhu3Uj6tbkh6dn40cFSYvNLIdRSXMwhK3RzCaH1kv3PDIULE38kHMCwYSvQqJzcji2B9BJRvla4P4\/TWgty9m3kmXfOF2HgXodupga65ee1NURXfgHyoN25Zkl3WFtOX6sCMvF6++23cIO9N8rhIH+65AzAUIi7r2e71mLP38TW6m\/lnzOK6opludi5MbhQDklL0FL3H\/Tkr9GfGTWatx6EfyhsBhT81FIeKSPdKK4F1Dw31\/Cqa\/lr8Vnwq\/u9fcGa8fpyvNxqTgtP0qQ5ChlDH1aBfNpip0bLuzbh0Zb2nj6rR+4Tr0h5aXjXGO1QYikeKFZjW01oa6+TARxgKorKDvVwk9GCBNlI+4JnCDGSfu9q4A3JXpZ71OK8vUVz8q2ZJ2kmLR\/CfRhI5fm7UYeWMX2HF58M0FVc+ROw6RxgYaSvOs8ScwBGmBHNqDOsz+YKEIuFpSWyUsbdiwtagyPsre6J0JGIZOVABK1cDh6rVQB4alopospi\/80s+BaRX5y4a3q2JMtk5ZvUOYPFWZ\/wQja0G+UNBNrIAEP48V+AM1RB6VB1QLr4iyRYNTvBo2uyr4qgsyhIlbfkxS7fS+g+N9vsw2E0LdJUddnIGMj0iq6xZq+ElzoKfxTy7WyN1FaAF86XLQwJbbC6K\/TVdZaVRVTJEsvdsT6MlfYo7jOq3\/qaDC3a0OcZ2awl7CJw0kBoPbMtJg3y+Tm66EtPdNsHZNGqbGo4nJJPWjuyC06qZlCPIff8YLlsXfquz1kQQXiNHfH60tTgW6I1+NGokRoCVUB7as2ZnUbYg+53BD3LGnnE7zatHIQHcRlqUgtjHZuz27ucYGqbQLzYQa3w0hhYFxRNMBszuTCv++LPKybhV66TuxYMCXlHgYAU6SrhwUlgzCejPQjkRhRc\/YNnLd7RJ7XPcSTWAgliZSShZDPtVWEKNpEp8EO1I\/5oEbGSRdLnrezvhMMcX3rKrB5SSgHzEbHWWEqZRb3HwjoQKrEISK93YYurQ5RbmulL2ZK5rtCV\/1qa+ME049\/vi1qtzYHmoiM2BfUPHXDICJFfGVLEOyF1Yx9b9qMx+C0W3QxoSCYMoApjPL\/erBMBZLZj66bngN1vuNgLONBSPRXXOcoE5O4lBPmO9zSl\/QjUzraeWg4ji5kvxWtdkwW+l8J2v+spC6x1id89Dhi+6+DXj3FRs\/R9+cI3nYGbN3P5Jm8Z+uEX4cLB7dC\/pEuBbg\/cop3kR7InAcRuwVABoaazkWcA1CX+l9X26rMFhCGyvmXV3y9J38u2MDuTP+pml+ga78st3tDL9CzN6Y9ot8RN8NAtSCMMi2NKVowCdU96ocSslk4dGzy5OrCh+Yamlon3Kpyryq19njuUXQUnV8qCYOhwH7TFDy0oxiRWZhdrTc62NteweP7St5J+bl35lWVB6EtEZb4NIi4IVsp48QVyieu+eLQeYYIwTyrTkyVaguEtouLFej1nMRy5opigWOzqLHTwcF83+CZy7fv1j1rGmgepeySZMI3sBjvRawuokNtSEgCXa81pVe7NRysZlQ+ki6cn3DnljdDwGzBG5R+kw6r0Tw2jED6VBr0Bh4fqBIVA8IgLBCyWG7GuMbSJ0g4ALEILK7aWGnJrRC3sS9oSKEN9O+379uSFX7rO6Lyd20rhdA50zR6c+oII+mNI40mxQPYWYSnXCE+K4xhTeTa4ASTKfa7k+rXrUbdqKdd88aVye3xGR811XmQj4OFNI2n4Yn1reCH5rzHvcMj9X14CGd\/ZHC+c\/2gCC2TEUxjc31bIaKWfbhxLLmBqXyk1Pg3MKzAfm5EYjB4ymwjFvzRXbjLcBoIxmbjqT6Y6fmfNZ51OGyRCUIXCmXx3EFhLNink96XXmcpKWPTtfQJ0+28bbQ5zVfVRbFoFmEL4ixIRIXgHDAoK1\/QmiVrGAwxqICb7r7vSkex0Xh92HlvPXRlGfiBYKLUZ4THjCm4ZRHu\/H3L\/YKUhhXZSvP0YiJHeur95TLbba7Yuog\/UyHl4jN+4NDBETHrrnEYU5R+VTZSeR4dv6Nn2NUwJRWa39MyBfJe5ZesHJWmnz7SKGoJkTOpnrWMvAnT2QZD8Lr+ObggjGiHVM9z5aeum+Jfp0C6Ewm7rdk\/Ane\/asGYnjE1MEG91iRC\/3Y8rHuEM6N2Xke52t9c+JjmvQyGl5yXJn7pfGccWPH4DRygi49ll6GwGfBc7cc0U+gP7SttD5sI2HManoa+SqYV9fSkMRXzjfaBJQHAJYOoGGthPQfABYmZ0chyvwS2D6W32W7wcDMyGLKSciL9jw3yFokQQEB3SzZDHCAHUZyAVnOiWvNYF6ViCzYhsK3rNTDjzHvFHn2ZxPyj1hlxPwqo8Nq975I3kB1hgdwm07YI0KVic65FxFSIQbppgiT3mUV8VDUBX38a1ESK0i4C69By5JZ6i7w37lU+WXxuR5kGoa4eNePxNCNi7cgX9AJNEowYfJSy+tgR9bMyPxcc6ADVb3cRg46J340AEzwmLVoXRcWmWoyj63YVG1kRAaBLUTr3HoOxH2K68tDbrJGuOoTV2gm5OUqs9Fu5SyohaJv1uztcZY+MvOXoDOyApeV9ijmGysWKEHoQ6nFTYF4fZEv+HcIlFtFRIPqQOngjG1LW6B8hcdsneJafXCyFsN6SsBuixRJxbda5KEGDowvhYtOx6xJBY8jF071sN\/2ECPZEcFJW+BalS0PXnsn\/UOnJ2ECUmEqubdPgYAxw0cbO0aIXOzGQWCoy5ngQeXNBy0ghV+rSJU73srf3AD8KSV3UN1ySvhG\/uLPUdL\/+HHnIKzJCQFLx7cvSCuFfUpkxli9LsY8DePTV7+bISSxz2bNRvdyPkwYxxuAhqmKLbdO18\/tixP9LJdO8\/F2FYNxNQqZYOnUBr4YpA7ZxiHQUKDTsqVZ0dbvUeL5W3zxisoFTDRnK+2sI1wmMrx4FIS5SSW74T2vy5Rcg9evWneOQHkCGrKE6\/4z0IHvKEiqZhaJ2irrWeDj8JlT2L5z7O27fs6ylpL3zVNIV8gaMhowxQRwLhWwEhxlR3Qazbac63KFX6NAvJjkhBdrK9vknhyvT56yA0UMWF86QoM2qKgmNGvl9nVaj475xMwhvh7DmPTeTJxEwnwwCKZAjyl39qmLBTa\/kuMaS94bNluDpe+8Duzr0KGE63Sz2HagcyqFjiKwCK+l6pZVZGSBmaPtMpSVUsXp13D1W2iwfAhdmWExpmamNluussDjKWq+137Mt0Hk5h7G7\/Q7bZpclKOwUmZctCXBzBQ9E7ZIMBYDRYpesRCqrRoZUC1lI\/48mfQ+xFkWx9TNYsTO1IzBF4yiC0WpKgwb4s5fxo5LQ5TJTBU6+1VeQLiviv4NN+TtneO29mZVS5KtuGO9v9jqc\/AwJ10KnSJ4OV4kvyTn5onALwA442EaqsQJxNY7c1ykHrGzQG05HVi79m6f2Ral\/0qIaCojlzv0shUL0Z1VbzyFK0kSazXgvRW1++Gh3VHI2cBe0rR7\/Bg8YxbvivzeniEqvKVqbwF1bXRJvVjPCOKKtxNEaEoK\/HTO9fylrnlSfAZ1iVc7dPN5BpbrADkNrSrtA7ogiKxFMqsPntpsxjvKG17T+CFis2+15IHhDUi4ZmTsiSy\/CbeGtJYc159F\/pALbHqw6GYPz9vWdrzUFjDn4E5vZytTgBANhd0f8YzL\/pKgs1kd\/X3mlDK1J7Ht6iP9uEoqbosMegx7yfvVP6Wx\/\/T\/3cCGNM5g9AnVo4ptHIQzqSRbESPZ1ax0iLK9+HHBKc21iy4WuNI8dbJ6J6gs+K5H+\/L+fWeUR71m78B2ITaJCu8x1aDs2wjBe2k\/m4n2oKcWr\/be1GGqX+IJLnpJLjwImxBYpe8lU7nWJjoFQcjOZ4nPtm\/gi2iatWUxcBq8Zm7UHfjUlNZAoum9uX3iQgPkxMP0imYUzngsox+Wk24kyxPuXuYkHzfR\/WX9PVOO4tghCZRGAl1dALwVipT0DMMb0xf4wx1UWpFhCFOwDlBkFbnhm0BCPHGFJJzgO5oJI730yDMTT+T0cMUNrhFwC7AUC0uTE1JAHl9Wft6iJ0GgTxVupSFZ0iLuxEZn6KumGQ\/7yDdNxTAb0j4paJ9t7z+qPviKrNB6YZ0qh0w1GDLqU6TkRGg6ojJNsECcYbUUQgnoVwXJNFC83S55w+REGXkeWzhYy+ooRRWLoT8a6FQyc\/1uasVNFm1Kb76XRpNgcYpS1yfX3Vh9VK5ysrC8Z9vcErccMay42GW\/T4F6\/BMho0OwqvMwQEQtAjuVDqv1mTPJKymilEijDIsxddevvvnRzbLE\/NZnYOwOnJ0NHwyEBnPCHCq8wXGJyKxf+GQdAfTby2emGtfOKrQPYA8ool0jLr\/aLgX5kLCbR4MhIjTkuO7bgxIuvMtDznFX5c3gbupyfoT2hNGU49jZ4CWQLhvOt7K8t+pZAd\/BNIXANuGd+Py18LAuNbQftlHi\/oAs2rPFBLVP8L33VlFPmFpmOxsrTdzVNtTsG+lyHtH6bqWz6vFe0m3RFzVzw\/1oKmgyCZMcPCuU7XbTZveJ+YB+vw+iNO8axZHlVA2iHvECPxuZA7e0bVsAdHihHktYtvrngHGBzKFS5mbZXti2MovzD6ZvgjBicnMlLJt4\/gc4e279ZR\/HF+qeVr6Tkjk\/qKxE5zhpV5Fpyolp4HUrXpnze1DRiUmRAGqg2fMgHFd3FBGTPZHj+Y1Wm6pbJDAVaw7Kc1MyeGy22N5jgn1rNbvp\/QkUlkJ0dehQIAV60wZhsPd5A\/jn+I8muffMwshs+I9RximBdks3K5DnVKLgl7YtDGzuPZUF+ASHWJARIl3wvzq2DRbSF1RlXZoizYqeRcJPhgPjEkYuTvNMkBlTjt2UYXgchmv9+YsojIH8oMbdVDATx2DTA1p30Ve4dz6C2DzrUHeLQKce+m4iVn4yOPXZsnB3AB5k6DSrhpHCisEoee0UKW95IAr7xHJzgXdQz1BdvOZ2ibxpImlkJi193ndMQ0eFbOxwzDY7pKZlzY9XDJFmsE74ChGAL4XDE71za7YQamr0BDqP0BYhsB0HC8cyFuCeJjzCo2gjw\/KSIsId+ZRiLamzZKYa0+bPKyuNPyxud9BsqnJID1P7RdSHFGjTpvPuTuSzkDdM\/XZBBWcxSNwl1qx2CmGmVgrCYogKgKBWptZa+GKrI\/9JfoxVyotM\/Qa3OunbXCzxBetTOjEbG+d45pN81VOPYUBBjsBZQH8LPP1eLA\/Oq+uXLE1Q3O619pB9iAhv65R1ydqepjEo2KpJDAFM\/jn0xPWDf2W\/5cbbhzU9NsnDkc38yL5A1+Vx1NoR2vS3wvk2UOG1duWddtLgzzmJNGukurOTletORWa5abtI0rfCnUJ8ayxViLcKJR9gwUOk\/gmr6XDWpc2GBChxi98f\/wQgqvfHDczs5\/5yqqxc\/gBxCbdZTbv6q58HYweF+yhLZ9\/l4Prv+whqtJD3TfZF6LK\/GeBcQ1QXk3Dpbse01IdLbcTaxkneLFevEntcjdrKJwNFkQQ2LlhEOpNkqGlzTOTJVj1fFXagv4avlw2qkIpqG8a1QwaXe7CcbXN4zoBrr8j+x9s\/\/n1VqX5MUY64+xc3KbI7f5aTG2Gi\/7dTtdzmFZwdE7IcXBY9XNcBYlI7boreRoGgdXPHRKP2jxP0Va4B06Cv0hkYcAkQgyAo3WNcxONUdwT4JOT\/06Ebx0EvZ4l7Sftsn9BlJlmfq6Nx9+zA3abec5z+Vr9AnhJ\/N9ktdNnozGfz\/CFLwwiWNQWzayfRHw68FA+tVptGFa2hVPyL6O+3Hi6WurRdyzC+0CkDJ94VNSvGkzh+ELUzScgNIo6upzaIivnkNAeTZ5acBuSmHDulavuBP+G8YvFBQgd8oSXvS4aW8+FHjkuWJW01H3494jS5vaA5K+\/dEHnPGQ1oQ344P1f63Teje8\/SbeRKcx4YX4kIuR5CYSd\/AMOxWbTXiFTPqyToDjglFvmF6ElfZ3BFxEUQJ8Dp8j70PbIScrcTxftvKoBOMqf3mcIL0sBXXeJvCMmfU71GZBeW+ItVmQLBt1szCDKkTqiEoKalCj54ZRT5PD1hcph6C4bFq5iHyqDRD6szu0e9YO5utrMSgp5MfE8esAeb10JInQDUpD8G2jjOTUVY9nWF4R1TGCXm3JXNpi1QoSqdCeoV7gABNdU4omXKQPhkQMZHQkfs60fSG3KeRz70aoJlYTCHBej6De5V4WHJ8a4jvb0yZPMCus15T431ca\/fvm4o5MY61ZiWEsDnMChcCKQXyv4CaXgTBtcvpk4cGQQEA663jfkm49kUlVVRYaR+kH9XrRNGPm4Qre2socHBf6s3jpkkUWd88YT8jSWlVcH3pPlwAdyTmjtQgm2YYdgFeZLYtynm5m6DEO08+nzK1zxGZW4dvTAaKHcwDapNosrEJ0wH4FR0\/bteZ7xXuyARC0+qjUsp6SSZLV0zoA4MFQMSZX9Oj8m\/\/ANRUDZwEzzKh09jk1o9ukNLsZtw1vhMKkhd0tNkAXSFaJO4Wgwq41eWgwkXHRTVmNa8c\/OFPkvQg+uhSRJCHELZG3wDeARkZen+Yo1zTV\/mUPXPm+nldwkQaC4pARZUhveB0BRpKHmGBqJIoUzNpDzecwvNerUJ8fq6o8972s+LuB9Svvs2ho3cMj7\/7YtYKJ3JyR2p2UV2vruZT2ZmKjlciUFpnXzV6Y3AsSgjtjThr+wn0ad1kii\/d8ako4XjFO7WjFFcnEalWfl2MZOQPJtwwRmBGNx4NJKc9a7WKl7NPhpqp9gw0S61DVe3hB3xzKtZb5BBa7uVpRgz4ylUdz5JJcJw9IxLLt6+2lTPBVFQL0T5EdVpmn24NuOixv7i0xbYrSOtd9PwvzwU9JYZ\/M5MGFHjJiU7w4bVYGTo0RTqojCAuXYIU+hCWJSwG+kUfEZTdNqybHwJhc4IrgYpkL4T501KOotIc5XcGvyEKNUJ7fuEBrAYPY36wbAJ+1qxZscy8Y829RfCgUMcbN5zVQpr1Dm3Sl47FEyWufItXpgxy7\/HIXXgnEhTgSeizl7S7fDFU5H+uLXeojzStulcu3fxnPsTwpDHxfRFt8aNWUG0jt\/GFm9MrIuQI\/Qnx\/Zo\/NgpeEv1YJQL9nAsSyDWB3ikK4Swy9RYOHumRM0YXPWKeRFLzkKGGljsDzVDD3t5iG8amC1wLVhgiMpBwweloqt3\/RLrBMBEpX4XtGIfqB8alv9T1mTiP70e2ph9RRqgP5b8gw83vVqGq7fYzHP6Ljehj95DB8pmaWoWL623iwbX12HGYzipYBuTiNtYt5Zj8rlnnByvVEGIAWCyCxa5fKGfrkFs8HId9EeQ2xQST\/KIdW5I9zeExdBWe017GeDFsBxrOOzSJjbSiErQ5kIneDrROHbCUu5mg5SgSiDf8HfVDXcax6\/o1WIXCsIuVe4TyGkdyXUs9fpsa46FOLr4pNSWWV257Ddq\/+hmEgO3Lv60q\/GEYtLFX3tGmTM+Ams3eF8FNoLRukQLHnmJBefKXseEwxHrIS2ip+Jv3Ff3yjMPdSt3dnMSXELr\/0HjU8ISJYkr\/B7s9c+23KoZQ2LJrqXv01d6wP3ZR84IyQLw+KijbpZSe+tj1pJnuPq7vBd9SVtQlPFtYoCgln8GvqKpXUKp8W2g7+iI5\/kVpNexGM\/+dWqP27MeEoJ\/SBE67sXXJ9hB7bjUbHI24OqwdJ2Yu+82aRqvO6g9Bon3eaWfTMYaAMJu77bTxMnRIRKsXlhc+TMm\/\/DhtGTIDLM9vVev+zuMjVeeJEHIHTKMxPdEFCRdS+4+mW+I2LrW9UUypIib+PjGBkiLqyXJ1tTk17nCjG342SvXV7uSMcW7kQEjMf6UpikvCqf8tUslpwivUQn2zHQ3XnQ9FUg3fjPQd194+OcPqiNdE4qi0rccBXOH5jYYXWWC\/FwAtttxcpM2IBkqSbwTwKHCJB4LE8rziLaPGe+Frq0FFRtPie+H61OvjPDSS8knNbHzANPtZdWCJWr9qafW8H+MtZSfnuhbpp23koCL8Nb86iQqQ4Dd9WXuFTYmmlHaHkEWvuXrLGpdsYajIGBiMNZXy21YYKG1ILr5\/VSL+ZxHPAtyzNfNk9KjMNR+irIPLN9+k0j8pdHEl48e\/9R3MqvLKI7ts6afp1J\/UyuGFak8iHKyzWj4jdW8k5KaZhp42WgKFXjonRxMzuxlMGpBfXD9bFUM+aEADao+yiv7yrCSZ\/ExN7XYPh+4UWJxBUMTFP9hRF0N9OnZYHy3F2KU2+xg6yU75qGEQxDn+F2\/hnRi6YTmdLS7xqKsM6Nuz0PkX224AeymY78GHD7IdV2DcrQYN0kADaauv1QkYl2JvQ0eVpO9gWCWUiidGk2whROKexHk0FyYhY0ZLmbY+rhrNe9KEsdv5PduQbCOZ8lErvWzwXDP0SPiW0a0c8w5qeJRqAF76SUdVLu+2B\/kCiXqkDk5QZmX8MiPLOHmbqltry\/U+LjJKg4POdjtDlteBAul1TOdHiRsMNpix7OSrXTa8mi4zEqcYV3bWx28QNDm73j6k7ZFpEahP31D7aKNSIKrUmMyqq4uDHmWir1ddBa3na8xARASfaDznjTWBevZT4REpPRfyM4bpRuGdc1fjqREhHGAgdmm2zSsacqQ8wZIk+msQTupDgy9j7SWIRGYiFS20BArbengnJrsbzUVdx\/MNQEdxCQ3f1VZwEnI+Qp+PwAh+iHteTVyKu4lv0\/bkd7MYoHTEloBjp2qIZ\/ptAiHbdnY9e\/5zMG2dkhDA3n4bwI6BS5FKZol34SY533xkM2K5lQHytVPzXwJ9pYo3pTqg7TA9bKOTHmRSDqD0qGv3OnGoCAJ2S1NAieDO7Quq9hpCTt980J0JhDnOoQmxKyUb1L26T3qGI9hqLsaUUmiPHWa63xosqnX+oJ3lrZbrmy3094EWQqoU2VWV6W3ANziszkjy6Vf\/\/mFnVdqRnuTnvTomhLm876bEZjmPxjvbLVsuEfvHoH\/AF7wppsM6FyKVzksS3qZ36AzqMq8lzM+b7toniuIg8\/\/aiijmRYkSLlShp9XG8OMV9Y7nD8YBNgJuoWcxTdNBIoZH6B7gIoI6Z5nvgqZbV4AoUnJQIK8YZybvwD6WmmF\/BpIYCgHZq3hWD7d49aP5KpFNr2tdvfQbkc00I7szU+kwnoE7EtOdXJRbrScejF4IGviudB1p3M0dNPgtBoPJQ4z4c5At7p3qiMTsMlKoZtyQpB0hFlPAGQCCK14OJ5\/xjwSFaChbTYe+eLOIOIkHDpuw7P2iy2QhSditZywZtl1gKZ1re2lDNeKIDZ6\/TzaHVx4bdgu5fBLrwTHxTXLsL5I3ZJJoMkcoxptlTQk6EZrARHBeSkOKglFmruX2MUuTGXLA0yXRnKE14G7y1sI\/yQdx8xIjg\/8FpH0g9g8PIu9Q2NixxLIIEKWiUNJ3WhT4s+vZWse77IEVl7TSD6efF51ZEfpjTaCxK3iO89mlWxHakJ+OtekbgSDbWEVhFTy2pfGMiRLVRxVMtjM7VQSFCJSqnwaqWpp3EBKAaQ0tf7wLh0FSz\/QveuudinHukmgp61ztk6Anjnfs81trIanYJ\/lCe83viwH9985hXbmok75xFiq4J697eLZlCJ8RxloPcyRINoO9RKESKpXkAro5l22B5qQ8gHVhkjBqy8Ondp4\/hHNbhOLqKlExKiWcBhfI4XigGlq8AyeUqBL8INagDxQUPu0SVQn+KJg77u+1NMEBUhNex\/a\/gbGk7mB11NUg4eJnIRfiO0q8P5gNux\/3yLBRZVaIsRBgcxXrapXdHQ+axKzS59boPOPZQgXD\/ycEXAur5Ygi3zEpJ4mRQen2n46TuWmRIZ8hrBaH01uIGdOepNfNKLksPnDpOPar5PXc4bZOdldQiUl5vggZLxEJa4RoYUCGVOJSQJ5pN59P83tPgm\/o1PaB+eVKLi2VHY9hY2zEjgPsjH2hgf14Ik80hLJMShofaCwk32tkUDZxQnSOdi4YNWQk77R43YcJR5YHgQ1DrJOplAc\/pmW931EpZoeC5YqfA35TY181FdHbczN1nxsOuaaX1zmKekZFgTSPufvzpEnXuGoyu+aS1wPImK2ZJUkx\/AvF1SmbhT3xkvlbfNwO7ImMCEveO29KkXpljJXZwaswuazm6240\/xPJxQUDtmvXrbYvx97V10BQDw1mawhXp9htKC2X8HwBxK6QW6jGUdV\/fGNJqEzCdFWEY0G6lrb9LpwjClxfEUg4AXzT0OIh2c9yIdvUH\/Qh9boqoIMYPwVEZthT6v4Oiw==","iv":"eb9e471bdaf03c35ffa9d09a2e5391d9","s":"6a78a5b4acaea445"}
Apple is a pro at hope marketing. Image credit: Apple