Are brands misunderstanding Instagram engagement?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No 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","iv":"7db10c6f30aa116aa750bfb4e7581bdc","s":"ff683208fd359922"}
Balmain shows love for Instagram. Image credits: Balmain and Instagram