Are brands misunderstanding Instagram engagement?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No 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","iv":"fe6cef6f3d6d6f48e515fd6a7dbfd50b","s":"08482b8584abd4a6"}
Balmain shows love for Instagram. Image credits: Balmain and Instagram