Are brands misunderstanding Instagram engagement?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No 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","iv":"76450095eb133ac096d5498b777d28be","s":"c350d4e99003888f"}
Balmain shows love for Instagram. Image credits: Balmain and Instagram