Are brands misunderstanding Instagram engagement?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No 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Rg9c2hefjKYpp6xNZFE+LjmWS2fppgi83n8USOqCZv4L3xTp+9QtKqpyvhSiRdWKeeR+CLpTbuMMAf86iorHN\/Ao8ch58XoAeKE5tw3Ne7v5XOaoSfY\/EAIrqGj6KXYLuN17AfS1Bt2Hvc\/4iF2r4XfhZNgJcR5hCiI58sGHM+u2Un7qrRH1Zbu6P3XpJIwGISgvOimjLUScwhwLyqdcLe5VAsB7Wr3vignoPxHvxpYHCMKpS8gWNAb7mXqG9x\/\/6Ak1V6rgNxbRTzxdvd8YTcFBG38Jp2dEH6TAweoQpcThxZOJstfqGFc5LCD\/nUys1s9tQ1MbIJHiw2PD1l8I7BMkgibxtVWpkgQLkOKS8sojQ3wm+2x0lIMM1wvdfmFRLof2yVkh6P0lauoP1bBjt5n8r0M1jaFtWTI3W1p3b1HpmnXvLjEDLWE9VjaAc+U9mMbY9usJfY8Hu7ZTZVEVmHRFvkwdnFtP+0Jgi06br2p\/nhcDvj\/o5N2XIA8yEsPCteWsMbKL\/DXYjYUmTMWibUMB5N8QXdKr0bxJS+gmKL+nwDktfSGD+MQPbunVg9NvwgVDiAT0LzXuiNITsX3Hx\/wS2Qs8lB21FrOVPlw56howCHyhs\/b1ye8R3u+IHaSGJ0ILwzf7BKcbGR6Hzri4GcTl8q2CFOkQQMPnebKaJadMhkM6HtvtdVaQZ6fAuX\/daKPQkDbh8ihz3sA1Kru4YqD\/3YodcWlfVtCEGqpCGHDd07aT92RDWswiCxPRtttt6+IHSoSgP9HM\/whtyyJCBEbIQMr5eGVbJspEM\/EnjllFOzPhJpu7iDQC4DM5SgMSqeCCFDtaH84g4L7\/5YJNVYhVnJIY3ofMbBdmk1pLuPf\/sY\/moX+ID7PzXs1FTruLzZT1phmGSpE0OZyIsitzVjl7y1GZJVsF5kLzsQFNLCcvzh9dC42s+BzfFnjd3cDhM4sb\/zrSmRscgSTfxtjGMmqTS65U1BUCLV4zoDG5xr3HspDeR5JVmdfi\/Nsy1GNn+K\/7Kl\/\/vtyPMpS7WBFba6GulzbChcyJbQtHb2hw4Nb4BuUCY4EefPpzqVVEyQnpI1FAtV015UFZKMW34sQj3WWUzp4BHPHJqMKqK7t1hdWt6Y82wec+wkoe3JXFTMYQ4NyE653umZVNuF8BWXgx9Siv4medkCeOS+AknxlsiTPRaqziHtCrFaylqxw1LKf694NFaqrGYuHt5BC55many\/ijYqQU6sh90ocMnaRcnYVUerVC7MUm7cO0ldF07EkCctwdoWVNl0RpQG1N5CcghWSGDYi+pX0DS38\/vmKApQXbhDuFJ0Pa+2Yz0AfZV6V36rK2tlpSBSK\/FGfB5M0\/NwXzlvNUIbQuLovPArvpY6jb3cH+DvS3M9GvGBTFHMpdFi+93Ni+xcHVg++p45LhsDCs7UB9uCmkzoJZx2t31LYqhV+0YnpNROQGytlTX4sEWrr1\/ZrGjBzFbiHyUt8oPWZDa23nS6byXH8e6kAJrag+g0MBabsVk2nP78Jgrb0qaOmHOa5Q12jAXaFUlld6eabcrM0ScbOun83o0izapdhMwXHZSKjGMf061pgH8o06+tvmBriVcu9YivjYy6W7JBsOFb\/GJxFdf3DWgcJ0l+70mCerhkmNkHoipl3D\/G2WLveZfMkZz\/bnk045gbVeJDPOonfShFwoG+gsavLwyflIO+fzqxb6cBPjrknbDLeRqezNGk3Z7o\/iwryLyJ4Qfk4X2Lvw5txTf4oOL0EfKF6\/0WlO2hK0Tn8COSZhAAgkDc8RAugMJyAZDQwZBrceaUOA1MHlhMgX3XrJqIT+3kaTJrOkr4Ms13GVmsTewXg26AcDmxwFq3WjyJAfLt37BtjH4RUrgiZD14+lAZqVktZTLuierqhuyb7H+BP78mmudYh6FLmYic4ZB8b7yNdke4zec7LUYwHism09STjxQDfJsI7m7tfGOuyQeY4\/wZEJPXADWtn+WoEIbo1A3T\/0LZOsG0+I9ynlfXix2t\/atPAQnYmhJazFHu7ssYzvgUzYM+D6mvTqK95rKxJ0uuid48mB6qFZipSEYQT7FSIyZLwH+C\/XG81NDgisVDCNmOjsDTWiW70tf7EnH9JKaoVYqIkZEboSj\/ZmCO7YhykRwzyCSX3yg6U7L6iCGedwvr3bFV7CN\/Q0MIeXGZgMsHFQlS+FRWQymyC9zE7YwOlDvdUvxyc8h7iXXN0zISGKUv9icyP8qvzjyrNIXz75h8y\/cibzQRtzxv2oaGcOpVL71l3EaCaP\/Sz26HfDRoD3VjINe91k\/yTFrRXQrwes84ii6AAzGNLuDGLqHXYgN2fE6A4RG7N34vZ2MXhQ6\/kDjrVeDKaoBqQLhH7OOtqqdXl0vwUbWoU3KITIr+0\/S1qJ7X\/h4U9NhqxRebutDVuf63n2qlJd8SV7Y3Rzye8yq+BhjP0M1B23TXy7LQxFt4NTtgpqjx177dSqPMjxMvwv\/RY1kCX+iz5r3huHjfBV0kHLmRgxZcNfzpnAoUDXtL6f98uj35soOFRtV865P7A6L2j5BjyC8ezpOadRPLrg10YdhC5tPN2B016MeptrBjEjJz1pA49klfY0rqQpysXVA+ruajtRNsTMLADQzHVF+p1RYkENw42mJrgfk4iO2qhdnC7SxY4aaYfoxrH21pyyQo2sVrPR1LiF+\/jFZ5bPR913v8E4s5J6K+7zlWLDHvO2nZ3uy05QBw6quYLlVNw\/QDNoqDzPpFPO5LG0fM+SBUoeN5f5BP8OrUh8v8QAOsAjArOCgEknU5miZ+wW7vaCuvMZax7W6bauELd8pR5FRDix89cANZAkJS3q7pr9dT+WXOjHRQ7J2QF\/vZ83nDGv80fDd\/aMkT2DqlPLygyN68J2IArovUbv\/polWudaKIr0j4VMfjjv8WbhOqI0Dhx1vqVAA3Nx6kD312XFl6Liut\/II4Ud18QsjTl9pJIPZTuF6qxg7auNL0LL5ayhnfkwJLr6y1ZYZfuRf356DH2NC3tqnyIw\/ePyvw3UlvkT9Qx4bHOHMOFCR2BYMlnNpr1ZXL0\/tK0ZnlmHdVv9nMO3L+duAUuPQ4dgbr+6H1CfPFPRjyXCH2u946M9t00swz8MNWRLA7CTeiYHMm02lc1nRgb1xnpHBN856wTuz+wtdwqm+e8AtMiPIfZAT7IVCY5fLQATod86bCx4p4hSy+xMBLExlgGmPOYVVitDyFwNGgoDCYrT3tXSrdc0pPgGYwHL\/XRjWC5lyO8koHHGHsmt14Dy+Kw\/HA75PC3hRrD4DLO2P\/5vRgBtkv1mkVboG5u3r77G+ngkgFwHY+OXAZUfjfhFZj\/mykPcLX2in8ulHACaFIYrt043R8DiSfTu1PoZQprkWHw34N0jhQB07l59wWatg5D5WWdIdKanBS7Hp5cLSbQDEHGt\/jNzlBmUAI\/9gVkFC6rncv2IJ1wPc6cvV1+CM3q1CjyWtdCsl6oCQ2BJuSV1P6YaMPv5iTgvriOWsNL503bIyTDkSbuxZOVcmlw9TU\/6BpU0aeWi8Z98gwKBbjIp5KErVONaAgUFC+KNDdf+9fl+3ZrA5SJHOFp2Vi2WjXwDksz\/RhSNGeteooL0wAIQxUx7KEyzHp\/QN2G9Bge0y\/p7HC+4MtYt9ulC+v+ZrTklIg1yJmGnJHLJPQA1Ag+FTmjOQdenQwaR48VFNugtNAiYfxjjsqqFazqFscPdhy\/R2tKo7FJTP+vz36ZeEcsYTmdVd8LILQhb0pF6wp7j+zNoxvZMvDr6Bs6mp69AAcZ\/HqE\/Zs42KMFrp2zgyPn55uMVGDlRULr7k4Ix3eULo8ycNMhLBRx2SNsZ\/pumrSOvRNDT3z5gy1SFmePPxSSzoFZyItHTZ1rIcJw9Duto\/sjTlNgE1UTyH23rg1ylmRe4lXU4wwJbll\/X\/kyA1WIpaSQafNZqVdZ5SsII6saRv9Rt+BOCFgUApsh\/1UheThxPfrBeRsxEdxJ8AD5EY+cNhi9zLTlyx68w4g2D8lLMwvO4PcshGlPxJNX8U2hHM01EQ2L3EGJ77CXAaqUAPcQ+fhYDarJ0HHLoAMMi2oai\/QUM8X4bsriCyLj6\/LZHfL72f31Cpm2oOBQSW6bdrPPnwbGuvIAqZIgCrSvrIr8BHI8qDQ7CR0xLWAp2sXTG6veen6gOxwx5tiyHqGv15cHXmPmFFZCPl8DqcmfQVFOpc4wkgZaW+dac7\/LpENq4CNba67ywb6A9H3ZeHrDkBdmgGw\/GUAv\/UMGo\/K076u74UJUPoGrnRPCMNdCbN4Vw7Ael44G3eNKcGQ5tfu0liSuxt8XgKl\/kSUXZeZciA0arkYVcBqd7S\/+zXEBQe6JLDooLwvrodruoY0nK0Vw4Mcjrxp\/WtsnUUYh44U0KakNLvBGk+tX0\/ltQ5nmCEwJIM1+79G9YmCxxTZ9gq7UpXMEytWmFEan8fLkhD9o\/RCkDYBJJ9eTdFe\/2nVGHAkhfRYj17Cfp8QoySdji6Kk0bjwcKxL0embA4wo3oxt3LNBBxNid8dWBH7k50CRTtVrUCiQ\/B\/bAlwmlazoSDsa\/wD0NNMMcQvQStaMzD1eWSRbmUuu9SKhdXUVYcm0j0xV3x3kub9+D591m7egGb47j1SmdgbVl0D8t5nFruAoQKJ2xcjcDpQU9gEmHFxAX4aGPv\/6WCjR3cah0DXluQkWGdl7U4AsTnyt3UH2d4gFFdsoYBvKw5GcktszRWYFpePrJX6WBtajEP7PWHoI5BB0GyGt5Jd9J5FGjBQvkBhcSwppRsY\/etbgSa2dEkszj+\/6YDtVlMKTNXZT1OMu3OW7MhuZnaqInOgMWwvEmd\/sOfQ6EjpBb9x\/FQgBlWbJeE0CPPxotmm1bwTGm2RBfc7Wl7wSAX04dQaCL8VsKFgJ+laqre6keSNAF1+y7EcDDROaXu3U0w6CQjfTbrUq7eriVpApa7yjuhpAm+s6HYw72iSjPGhQF8MSDW7Dvqk08M7R0RWn45\/He71SCjlVCq\/TcOypsU+7Mi8SkP+vbwsEQoJlXkr0KJUadqDGVqPpTqq8NNIjo2iFEf8WukcM6CntUkeSZmPWbyvKrFDqjR+iZLeNbLj58H5v\/zr+zBMHn0UHfAorBMk7HSq6iPro+trZFR6q+ZZhq5kmO1OPUpQnK6\/8JFDz4XqB+V4RTx48m+O5zdCUAwmlcKf7OX2V8LZdkGWyJ42yfVmW7Q8QA5ZZ\/2V85ebt4gZYfWmHUAnZy+nCYGIZG9OWn9FxDCbX8RUK0Pyk3g77YSuRN2vp908v\/CfrxCZjyIRJqFs4LNCCMn1Xep4DmQ9yw\/V9aC5sdhc6kGzTPyB08ufVXt7H\/IsNlMkYSI7rdnHUyOj8tDOVwxvUiVtdTZQZZsL4ln05xCxigZKrqJhMjXz1kMSK41lkA6+FTWwdVyz1DdPGYQcJye072zgR57qD0QPaQWfQZvw6LHwVQqZZhrw5SF0Z0DtF6jL\/F8npPOk+LhuJzv7FImuFBUbKIw70kK4vgvMmEIJyQ1tUpaGs+V4DFl8yiZAsYqUojDT50ibiq4eHKIivoU6ovG3VNLXmK3WiM\/4sGHpTru8M\/Ftb7XELQDpYJEXrL377R3dvW78UrvS8mTxNEK4lhiFwYww\/Dq0ut0rYe5JJGrDi+yxCOAOpcfG+GTwH6f5f5eFHmNoGKfZWtHbLUI3C+Dh91LPkc\/g6wiUZuUsQRTyNLy0QfWKOcfrkc+JbgJgAhHw+6NDsg\/tDZwQ5N4Nh+Ked+SQtyyLWUP9DS2S6XW+hxYjl+iSbpGG3dk7WAqEdPkcWMus91v2LuZbloivIlGK5aX\/09Xaz51lsxF0uJAI+E0uH9HgPMyg1Fchml3i8KeGJ4Qfmiq4fLyuHDkjUEpbE2O5xhJdtnAgxJpfgAR1Ov6gQ2WOV0zlYBZd0lk6pgvpJdzizJm3AENm11yUz2zoXwb2jvl5MBrM+ls7DKrPWXODXJJVQgpBsojeqJ\/S8pwrMmPhPZuFGH+ajVdT0yIEJ\/62qykmN\/6V\/WKbqwm6lHNw5GwIkZlsMLjxmkX2X7DKwgrr71heBqajyyFyOV1glGE0czYxUEFMz2dMTGAkZ8wcBDq9eFG3k5yLcJl35rflpCKn9jCvwB5hf1NQtbf5FMp3ywLR\/JSB2Yb88skUdHyqIK3OdAmZvKCuidgYYXRDJfTxPjmb7h8xPBj5qdYzUAYyUS+3hFHfY9RXY9H1MeK1zSumCN\/4ESfkRZWpkVvb7bUBx1W6QBnkVBEmujzOJ+dS+SYkhn0OBnYHXxMENd0s7FclbLtCTWTtw8QOcOeKuv3XBFxoohxGiTDP4NNx7rD35rEUP5Iz2ZdqkCFhZt6OeKVq0HWBXAXZlBfFW9ceX7bLX0Je\/juHdp4AHqfCKNOoi2ybaHe\/\/dLUqpEkax+MabnN1BQLwh3UlHw7OceyLcuGJ4VLEKEuwA2ZSApXLsBhuTDvofpoYWraKDKUU0cbFBeZDNnWsR9ohMPHUMF6tZtsMkrMaWFuPWsB1tlz38ntJTkrwLkDpG8UlcVFzWQoBi6Tb7JZnY3zhytWl9naqANO+53DqUaCS9CaSIQaI3\/b9Epa3rxCf\/fSWG1\/eLqvRcpodQnJrB6gsT2dJfSgM80V7\/ziGnn1M97wszdD41R7FGF6bLvBE\/T2btgHllH+mAliUcs5vvxIT87X1htCg+iIPyZLlEAPZQq0nbjkH7WIOeQpijiHLjJI2HFT7vad5s9JWVPisi6uX0SujGZnvE\/PzJnj2ePG62jIbUbAaIGrSaJbKihZ5cosbkSaBcezWclfFWYLyLUBUoyiAZjeo5uSmtAuhpGOnarRZg9MPfSS+BbuuYxzf7hihRD11tWgscacSEMyep56hhrxawQYBt0w0icmrgcQGXTOM4c3bW+J1q\/MWMxV\/B2sI8XbPoQ2FcrTaLGas1jCyljF\/26cWO2jCxP4ZxXGymKnPWNZ+\/e3xiz1bQb2VAtW\/YFRAiCbEYmB5oOUUTzxavY+lUAJ6dmw\/9d7MJ4gvnBtbntQx+JCf3R7Cld+unR3XDFbP3I3lULOu98V9AtMtne+Or4+WiPkk4Vd9ysOiPGL1rLiBjk23f89D3Ne8KSprM\/Kp+jYwUX64qIdG26lxPJTFx2DLtv5ushZlXpSx5Ww9RZhENpIsSVUzn\/mYU2MO6t3tPhwbngOqTslA=","iv":"f9b533b934360610ecfde85d63ac3e33","s":"633e5217d646f94e"}
Balmain shows love for Instagram. Image credits: Balmain and Instagram