Are brands misunderstanding Instagram engagement?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No 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","iv":"dfb43e1f5ef5273ef171da4f84fae4ea","s":"4c08499cae8a45f7"}
Balmain shows love for Instagram. Image credits: Balmain and Instagram