Are brands misunderstanding Instagram engagement?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No 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","iv":"c04fd8f31e71a15b436175b4f9d81af1","s":"f1f6706783f5c600"}
Balmain shows love for Instagram. Image credits: Balmain and Instagram