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Are Chinese consumers over celebrity livestreaming?

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Media/publishing,Retail | No Comments
Victoria Beckham, a British fashion designer and former Spice Girl, participated in a livestreamed Q&A session with Viya (herself a girl-group veteran) that attracted more than 14.4 million viewers, with exclusive Victoria Beckham Beauty sets on offer. Image credit: Victoria Beckham, CCI, Jing Daily Victoria Beckham, a British fashion designer and former Spice Girl, participated in a livestreamed Q&A session with Viya (herself a girl-group veteran) that attracted more than 14.4 million viewers, with exclusive Victoria Beckham Beauty sets on offer. Image credit: Victoria Beckham, CCI, Jing Daily

 

By CCI Team