Are exhibitions a wise investment for luxury brands?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"21aeafb62d775fb426251648a3aa900d","s":"24f6e3cda5f1bfe5"}
