Are exhibitions a wise investment for luxury brands?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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Yo6qnR+EyT7CfbKMKOInAfa6zK8WQECfty0fliMLC2K3aNef5uQyXK0FtmW6icLRJASWZTlHaH0LZ0HQ4Yt5KKqvQq3pAtT024CX4n6Ts0o81EajcXR3XI0bojLWsyQNpZYZsR4Ew59HCBWQwBrEuiZa1zTo3HE3\/vMCoXr+8ks5YieG0s5C\/d2Edjew2VpO\/qf6xFXq5026vhTlwBkqOzKu+dzbylYSph8klpPb5\/DhIEq122uqPhDt5Ft6FRO44hJGAG6YNAHzqTiOk0dW+EoQXIbW\/myC3VkK+p08A30t9U2Kd5v4JN0B7Wk09oCqcu6wynFOlrgvCbUtjt2hGyg6fhHblvCBdJmh5qAUuWVrIE2hyvl\/u9QEN50Bov5HF5iuxiZhIJo7SuJ0F5Xj4G9fE03lSJSO46gtvRcVWtaL6Qh\/XnORL3thfMM5EaclPcTAi5l2I3\/uwkfZ39MfEnTm0DnxFWRo\/\/lvQN+BfrF2ZPqNxJ2HEjCbT+S4vz72Y2RnhXnu1IxQjw3ljmYdWBVh3koDJ7RgAUzANgHPSHflFiN2ZdaqdC95pqeioaJtXux5kxn1fwg65jyXS1acFeX90HgrnpfDNVnDtzMyDB9n2bibOgwH17L4WWPxfMPPtxTGxCSpBmDZeXFblUXEfs9kr\/dp6srypLA1WgMYE\/gdsCwthS5UOZ\/HnBkBQ6sf5iWf5p4iNqj7PBPWp1l\/wBtePfl62ppYdYHEhxgDpPOW4nBjXD\/2B\/FOVUSAOOJdPQhM5bL82H22r6rzjCdMx8wjZUj8TI5OZRALr4qwqNPnfCWeRV4M2ULEhmXcQhIhzMXS4n+UhuuPtGHHWN5zRuNzVxcWrX2rso42n+19qx5E8tYBXAIAkEO9BRfflFxujDaSxjNNZMZlsCNstDI2+SS\/fO8ke8+S6eJIbDe14dyvjKJA4mNd2cxmrd4J0lWMXK2sLsBbsUZtLDp17wa2cusj6ber8uCc8x7D3hRULywdWONzQX8+b2ODg6TGpqvladB\/G1ckja8T8r\/07TJM2wf3LOHqsMESvKlCmeDnECEWoj0S4q7t4y8hSIVAsXvFfZMC0g2PWOpxKxCo6wKKDp9R80FTZnoI9+BD9x+NGqLVYsquXDOKqNgG2pKX1OFQLiyTMY21seBwO1nd8khR7\/Xj1DAFchSQJiyq3U7cvP4oAZauniOto5UCBJ6PInY6iRkDr6wfNJCyw\/bvZTkerfMAucr30EBt95nCKxslt0Cos4b5f69hFxij5O3SVLEGLgadYpaS6tCMMVk81bukYEtgM7Ss25TATgb2r6C9WcEDI05+tiGNHlHCCjmG\/kgMEyoNP3laSkALQ1Zj\/trlpfoVQpEvrVyQMxQm9ZoWESkTjJMLX7yB\/EXCUneWxXLt8THwTmuLmk9ruHiuGcxE+tiKtpMgy\/9fDvL28VW7M94j5XDwwY47jOzD0K15T9CAw0ISMCKWp5AM9j1zTEu9DntcLL\/Ef+OXpexozyz0YOWa5kUxr2rewBjs2KDvvgJJAmiNLGGtlhEpmqlz5w0cug3TkFIgvZ16tgnBsOos8i+xaSyL1J7FOmsao5Df1+SjZ9wqVFuqXX64\/MUrWQO313lfweHZlV0ICA0R2I8bwvC4Fcos8arnY9UQgP5gir04yTYaGfWQQJ7iNaM1pkU4KaCKnyFWqYEtfc9ioR1X2smY8ubGyGcx9ovJ2V907839PhRS99RM43Cb6wDnbYFrSohIpsfdnPK+FXfsPwLIKlVQOHSAY6wVu7FVpm1RAdsvgtqN7E01\/QsKRUpyTMFwwr6Zv1kRm6J61DIIxAgtY1jytKXe4W1rxhD07q4\/BKW4vUwGsupNLhc1zXcs1aLhFX1k+5Gn8URepOZ1sYUeDHW7cx7VsizpSAMjEWtslhPCRmA8NnkTMamDFa9HQK0W02DlvrUB0FMk+otHdb3sXXyE9o8m3aUMzoxlfT09B7upczAOSQqrHZEfU\/vYL3V28OSKq1IetrNsD4bDKmjcInxM\/1qUEXbIBEFTk\/c4LrJdHj10riO3PJFK0VfzbeuWWEY+AzavWOYKSc5GBcv4ksP2HjN5eYnFp\/qBjc7DB\/DTuWnYy0mYhSGsvu24vaLPC\/SD14c0JrS8db1bHaMOabPOnobp9avCJzW4pkihKrY4T\/+AfdRF1LZ\/TMi+3Jav9SBwKXtSipErGanHxK6eI3G5bprvL+Uxttkua6tGBQ\/2zTAwSEIW4\/4yEnnMxHsMEm38icT62I7HrJlGYLziCzPK0UYX4fEI\/8PC17QmjjhoICInhO4ydFyv92grWB\/zUgWGQxMlr5sciZs5iIHf1Ah51DUhHrfITSjY01UvTWS\/9EM2JXW5ySX8SRieQvNv+OJAGqwvqXnwaWArefPjLdm6Z4UhGIFbE8x7eCL0MYXaE99nidRq7ldq1VAWEzXLuErZV9J8y0VUlHdn4iqV35qMIH2t7qZb2d0bFbA0u+LTDR9Q7WGRkMWxI31Af\/9MUol86LrGr6FDn8rQni71wjDd8WBhildU6b++R6TfVoogYRvjNxdyqZIL8xBaCrC96CM9SJIL6kxHW42A+i\/THBZYkvRr1rEsRrCIkbYieEYSzffljhnbVjPYbVet+EQWvnzfBX+UW\/eHJdInwPfg5OfnftpGRhAPba6WncNW3WsFQ+VbUYX31HB2ZJTkTQpYAh8o9uZYdqAVUzBf3BWy9TrwkiGVMfj5M1eTUWBrDSuVs8qDak4PVVID63YL33rW38TBeE4Rfg5XEiotp3aQN\/5QGhF1yD6507SDNHTMqqDl+2fbX8y\/lAM7GBLubqrtLFbQYGltmM4rujPb4NYFRvqpwTIDxCcB2m1goxgBhdj0cI8udt4L1jDAALeNq8jbTYmofDjDqBbI\/kT0qPSEzUokACybGq3PHIUrUaxCGjzsejPqTbkeuFgETuccQSnmM1WcUHMpBJGgTCE5oR\/atbzJSa+9DmElhGsoQAunelIxDCauclr3Tc9rpW4iWypWHwsNKEdre84TUyLcwRqKWjc7PoQgNslx309I9cvGwNxQf\/Zrr3FN08AhNbx\/RQTtxH2FvuHViaopRV+KX5+L1NQ\/IBZeq+xd8iQS5QPcaP4uGrSCn+h4GHpSrELb+8HBNGOH5MInqK2hgCkEp16mJwC197+ZCC4zuXV3hJIZWVLk0ByFd52z9FF2fMgWr2d98Tqr7OKjJEKfr5px5kUoR+20y6R9iqUiditUTbOaO4XtckiBMzPVQZejNRm3UkzuNZBgUzMuR9ARwnZHNFpk02i0ZC\/v+MpR3TEMbJDzP6TRmKVVu3bw73wT61v1Ssr27X4SLaHGZH2oep4K3rYSjFpxP0S3cclIQbctFefZJL6PuhYU38Z5+jwY6R2EUT1+hjnWiLqjyeiVvp20LdiB+FbAE1EQJaEnNOYJxlGT3S4BHblJWnv+KRyQuYOMMaUfTYNl9YHfSQ4Tw05apY8qdv9xvwqaUOnWr5K55xsRjOEmq3NqLTY1JEk3UYFpYeYaAdMkAf0DUH0EURP\/frehRPuSmzuQU06ZOShrNgxNgm0ITWx0vdGdvFJ0o+HFzQRn7VuNCoV9TdGOGq7HJkQ\/W0bw+YhsOcbHecA+\/dvPbh9agqujungoy5OVOUfn+3HmZuLKDFT+aTGsAqYqDyhZ\/UpAenwxPzK8znJIItqILdiiMfb2oTeTxqSS2H25VNBDw+sOEGoyeitByhHcSJzfEvjXAtFhBM2m3onM8j0XKhy4c2BbQLxXPOGHFl37Gd41HANdVshqhXBXlryx5eSyUSygOJy6h9\/dEyKibaV2mjBCmR\/+p4Fi0zI6hse3n7i+Zsp+cuDjO1steL+uPh3EAKmOJhLKytxvMcS\/RO+VhCgUJPmgu5OwIuU6Wt4RZtWZZ+6L+k1SgWRs0TfbYRbQB9YZnW1izYiu4sm\/5HFauV+SrIVCsmXjwlLbB5oPVoRXHXY9q3qSMB1295\/k4W4r64ft0qryOeOwW0il0\/YbCJOhg6cbkrZAeoBJzPQ8XhEv3JjFSvKcNK2WDYbJHijNafTrMCqOXVEPREqRjytTr9TXw5YikfFRKL5MDhjzRXr39IhT9TR5Xq4h035+3Q17ivyXFSlaorqfv5TMXBtJS18D5wd4lLdJitSQQ3RVwu6A+mtA3nqxEmvEIkERdaprDKp34CglzQU9QEsSR4ZelwQt74igb2Ch69lkaG\/i5bX6JuEyoGZzbBW8L9HKec9Rn6yMMrzkHktUYBHrJ37bgVZYIu1wvyLnstnP03MUWBJvMkosXnWtqbDIkk53M8FZDf5EEkVIaSGk2893terFBZol6emg\/gRACOBanuvIbXuoOBjL+NeD13FSXYWR4jXTK3TC739yHlxlvvQkCKp3zgGkNOlD9gLGIXrC08DIr7BkEGBISUP6aZoWc14rnqu7Du3qPtkiC3NNvBMli5fa4u4ykzu2\/r\/vy6k3Ik8Qkjt712PtJDqclil0rAVIEm42FC9nm9T5Gt\/eLFWGGsYl7x9Ig7eYhyWrWVP\/C1jnQJHxE7VsNopzDT1YjtCfgfQHUaqKYonWLxMO\/eNcbpRL64JkojIuCHTuatfRykLFzc4UfTVu8RbcEzHvFZVgAbp\/Ffl5kKB\/siHjrCtdbSTHtYNqeADtnKijDe+eisVzmNlsP5rlFUsku58sMo82szsmmaKheJHt2Z1U61WYvKOmUfEk\/68O7uP36yrJcHtfQpqdeT8Vsw5+YPleZyxOJ1VpF+bANXn5kUTAjmt60urjccerN8QxR9SZTgtPTZ+hpwrQKYsdpoCpPAmxbFqUswzqXLjs7e+67m77zapu9T4iIdFZcqcyPoyvklWCDnKC8xVNJ5gGuVbrAmMyCNXX0zcBBT9J5mw58eE5OdUyePgKY22Ml7\/tUpPXzGRwWRlpQorhqoTGtfEdtcll927owsCq5xZeBgoOtiXzYncd5gghZckqJ01QiqvY\/zoxvDK5bwBssBswbgKiToRpJZwMTOpR4a9FYMuZF7uPNF10nKoYNkH6osQKJxstWs69POr8BN2MeTf6yIielflDGAx+irWERIowfVfkE9panxZV+AoUfu6KMhEFi2nizsxJ5dMWL6+xl\/AUR7u1a42ENo3zH4R7FzfJGh6s4Um2f3nYvYjavCSXSdCvGvRy9buaXUlj\/UgZlkJXme1PrLvz7Ga5lrZ9qQwBCUT4XirKstTLMMEK6ymBJqPPE5fEQbMH14nQP0xDEwcwIIXE1CEE0hYuEzYJs1fJykI1563jnVNW8CY0cE0KdmgfWLMGalH0YK29hVaTUSnqCynZZzGQwrHCnEhv3\/6fA77TQmKzosvDvFeD3ejQIooi+k7CCwjjPjTP8KFeGHhd9fA4gXpme2NArodwAQwRHTWHMUwnovzxrKrhfoCi4sIo3Gkld7o+pLmgEsg7T1FeZ5NRrGj0JrfJtFJLj570fJx++kwG6VQ+aj1sPM96VTeDsZT5WLe28En3cgK55Inx5M6FUyzQi\/wyF0eeoQBF3aOAeiSXRnh0DXkXk4yETSe8Nb46APVPOPRgUTFiWlbZGD9wk9Epvo58tmtp6xjubClHZqzyTaUQJkdQgX\/Jp\/Va4g\/FTHZOkOUXVzwpAMgt+aO8NIresLWOb9cGIhi55m+dUh3Ig==","iv":"9aa6d5515218c57156399179f4d0ef55","s":"aa62ec06fa894035"}
