Are fashion designers the new branding tool?
Posted By Erin Shea On In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"d963780a6aef63252495a9c2cb49f431","s":"9bc6e35268eebb75"}