Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"28c4b6de3437ee89f3552d12b7f83bda","s":"a9bee0de1eae2335"}
