Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"46161f91bde86c8b1eebf136a829d2ae","s":"d40bb5697d6e88f4"}
