Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"PqZDtGTXgtSSxyRi\/CpSjXMpaelveLYudSTscitZs3F7ztssNB8A4\/plX2BfkRs7dBi4jBHVWGhrV593qu6GFFYd8UZfzihtwY2aDnSww3Lc5\/C1hrvo2Sf7KEkCZHpZDsNydiXojfm777uZuW+8x4Ryd103FanmHwDiiDv6zRh6\/RZtfP7iz9zVQYZzeFMTByYeq2S64\/0Nwjz+H9YQ+t3G12kMMGdeCmsARz4jnAlIHUcLH0LwYEEhQF\/pIri0JSggRFlW0wTds7A\/i1qG05mtCNuJScuTsKolA4EYt5LNcJFbmEPbNFbu4WmFX4GgWzpmk+mJZ0ySEvGvq2+hjHEp6DxjlGpAaJl1MnO+WjGgyDUv6owjrTnJCTMeoiA+8Bh7zcwD54lNv9F2ciSjxLazOF6+vNh9DHhNkcbCw+QNoU+F5ogzOYhOrgytc1GF0Q2gdCUJks50bxrI+sRtZWJhqULBKfaFEOZ58EkmMnIJEurjfzxZhYe+4q7Vkq6ezMmQi3e\/WmKrhLhizsALY5S9jPrx14rTnBStxUevjSKeKesAMSEyEHuNVnX4DUn8vk34Qqnl0frpgR0uMH6m4WBGCnOkVd33SFrWJynPRu8pkWnjbTRbwsw+C5GJBKC9Uuz7u7FRK4nxf8cSrthXy0s6HUg2BW82KJ12KTU2iFA2eq7azyz+9Jj91OVshGoHggwxgL35hQDQ4OTjkNyuN92HpHWa+Soes1DhUMKkxd1\/yEgF1IPGuy0hXABxVvNxjDRlHki224ZyYpC1P5QREL9hh1YWAly5X\/eqUJf7Wag\/IsfYcoGaXqWxicw7xv0nqK2\/scnxmMuPpb0sLzNP0w01QVpnua9uyl0+raGawB0klebvWgGd5nPuhu7kwErS3XmvLs6\/LCMOujqT7ul4phxMxSVYf980eFELzOT7jQygo6D2WgqQTCVCiD9QaZYq7Ga+cM0VuXILd1iNW4dA0MQhS+lnJFJgNfHJm10WCYH9msUPBJYfRXzsNHJNIeLjFWjTjJA+cY9glbDjZ7hti8vovweZ9uCwsp6NK\/VuAB5m+jsvDsdvllV9Cps6r2No7NblSxFabfXLq04xXZ5ATt1Vu9\/Oj1vYKbuWTbBk+sVv8w3TMTLydVvMmEKlxXv4oD786LlmV3AkraSHzRgwpVhwgbUWVNUE2oHvoEPXLyLJzrejUC2Vc9nBC0yuf2qQQIQjwrL0qjCTbVebtmsORt37rJKqlh4HDlor0EWGhLx5WxpbAv0y3iVFdx0Iyb1wkmkFn0bt\/7mLXp12IQ9EkOW4yjk5sK4s9B0GnWLlGANcBzhsaDq3y7yF+7OROxxUKQSIzyLQDi3Vd3+mzL4y1v85T\/zW7m+2\/EUcHgJ6l4\/Ra\/VfjFRIxewt787hO3dH+oDLaba+iGWqM1q7z3Y\/0j2Jigdq38d+gqGYLUSafyY8ESw1u0X6VHfPhW3li8WEmFtve5ty\/AV\/EduxNSNOc6hu51VUaUHZiTtrwyLUeF22kYNZEkcmu5+TFUJ+\/obM5zT+BXYawb6QYx87YonoOo+GcYA9CM4b19AhLYxYTxlNhdqHlp2x6LTXHUQwY\/q6FUk+Yhm2BG6ldfe7LZuUaHbICJ\/aeKloQLR+wYfrfFy5wAyXl4Nr1+3LJfM9BZqbAiw4MKQ9Ai4\/ILN7UXDeknbIxZT4G2kCZZLZLIxEhfVpLUtD68xMbSiOkHzyC2p9gAqxiCEYUj4\/q1+OgUUveMo5OWl38sP82uPywulj0zosJ080f1s\/SSS4VCiN7RiDpQBD4TACX7t3sg9PaY5lSGji+1jkYrqA2Bxxp7lIS\/V1pRifSBxVmz8lxRcAM7C7XCxW9WOSeLPEthhXae8PaTHoXFELZo7flYrfTiunKQ5xWlS4k5XVmJZA3SU1WGU6zIrMPL+UEw+gNLD1gOqbj+9lhqU6cezR1lUJKGAa19GteenjCsADaNlU4cKzn7M9IJeZQBr1nyH4AYKjXiQXEG2Ppl5q7dwhRludx5BmelPH1I4CtTUEULU\/vMWyCZJVLBsKjCNu2uLBtqF3jIhexboO\/o0evOl3a+ZLlMa+AHz9XH61LE8cZp+10Lw3yaQejWF9o43VG90ygAcc5GbH5n475pHHllTDbxMWcu\/r+ywnt8\/NizvpI4oMaexsQzOvk0m8I8LkmXONBcJH2wRk2rMwQqLcL4n+VzV2bSpNF6K\/55dK8NyJHpz6WHTtlDVd\/ab41w6Kfaeoe+g3QnTnD7hEUZH6ItoH2SOSZLbBbwA2HNJsvc+taoGYNTTNyUSWoV+FmxxnjY8aKqaWTQdesFKSf8zjGqHm9I4ERPEqUPa8UhCbv7rzLyeQCqrPXnU6dRPKXlwa0R54C4So6D7aQ4v1DQWZ9Ez7SzfLji4\/MOxvNy16oI+km99bZx8wJ+wRWHWn3ctZtBXmGpxiaM3ZzHJzd5aGNeK5LkofzjRf2lwn9N6plSTNFX8GLGu94p\/kcpTawCjnx\/IIHFjx2ZfW2XXMNYsnxx0V2BYZNSUETXYJ622K2yn1KpXinnulHX2dtT0TRLjj9mpJLLaBlrX1HANN3QvMNf2IG\/5+fPqZtEJKkqJpE4XHqtZWUUTTGnxsGrYn+bpPWamTvCYE7Ov1MGfh9Vh4YDnmtUoFhTTnisHicGAoxw4J2X\/A0kaEZVSfRuLG1KREETFJubhX0271gpVQKV8KkSKBtBJuouncwKTnNUhRFt5BbzpWo6zfM+lCYBFFCt+VcwAb1M2CGoeSVE3efFVDc220KtQjAdMv+XFoobwaeVJl\/Wlj04fWnTJyP4wjX1DZayoieOWWeAVwRvY39+eugHUinp\/IQGQ+vO1w9riYaF6z7rZz6J66wQ9zjYvRk4XbO4Vj\/OYqMFRYKBoMM43dP6cWSwAN7Jc1l+WWZY2Kfo6YAwCPkvD\/jZzRO2r+0hgOFvWRRyV5UJa\/1xHcSGpkZ4ioqZjFkS3h3prbAV2OA\/TAYypb+\/d2J2f7ERM3kFD2b5x4Do8trqW6yVBEGRfeX7DvzoSZ143fr7gD\/MOP+299\/pqrQT\/ROqE8ci\/3zBXLCjOMxxrvCDyA3Tqeln+alJ2uyXPH9q\/9CD3CGtahZBBv3CkeTCYpc+yQVT3vSnCoTBBuVyNVM1Xw0aqMTt0UbVD0RLEc\/hldwi\/PVNIttzca4YnRvc6Z1HlnCNHUhOwksFLSypnKcSUA7fESWipk5RQFEPv+lUu4ycu1eoHDh+pqsN1WSU1v5xwvZ7mq\/canY1qlVQ1t095MYKAYf19SUGjfvtuAJYg9eQD8NP4FnX80KMzCDwr8pckfhlLyjPzWDMzFzYGFAMVBa7DxWoqFBxVa2SIRAdYhBR4M4\/d3VzIrF4AwVGInEPjjyt1ko1EUYpnLljkrSZRnUIWnhJGZHVz5JUPYCPh95PINUZvf0B+uwLiAfT6hiFeOBqLFToLmUueuFOhhJv2hCflromVYZry\/4Qc+bZDu\/MGOH42XdWzyazLWY8isAfZCXACOKx\/nybltF5CTM9jzUplMsofwEEosnR6+SO5MK8WKSJHrFx1v\/KXQnmgxa4rycKgEaHc2F2DlFvkehYs2cav9v2Yet+3ZrNOtRw88\/woshVeOyuNq8L66yQBSiVwEYmTPYKmJGFdr2l5\/YkhZU2ks1PRurr+lgLJ0yGVkChtviL4v3TDIoSDGYYiRbuF5B4iQScfiiEaHa4ckdaIoGxS+kkMbxJK8tfI1wjZQLgNwPFAd5aBB6kqV7XDEP6r5IZo355WzsmApCsV4yUz7nK4PlNcwP+HzBdYQn76IY1DtDAeosU205vZ3pW4hcVaZlzyq\/09HIxERtHcNqW+8oGYYXyMCYeXrgtBgr9iSDO3wjrjFIXtJWcD4r+QnusTc6oZGIVqx0udlN8\/1FG2o7FiVCXsPF9CmaPeuMvqEAaG4JbMij23Y\/z6cvJiKHy9kOSREipM4j88824VgHfioiwI0qNLFzkOetHkEQFRD4P1Gd6ceMYrvDPeQPf8CNL72TnhjBlx+dcGCfFh501Y2jbLFb2ySWru24C31DK2HlJuZop1Z6r+Bw+lNoEOTJYsE5hYhksxfQn1ZVayzKMgOSu+ngziaMCrsZm29erBhnxgUoZjZ58WIaa4Lv5WSxalWrbfjJp3IxUt0bHqps9Ad2ouUyk4cDEu3iEQg37VbVxIw8QA7JeR8IPgq1A15BGHPcDRoE\/r+ceCxGysLnWawg\/ZYEYQxKXsnz9yKxh4BCIyYpZPeWwvHedqPOgU53q6KKmRi2ANXeAZM2lHcl7I0X4L2AgnHB5nrMxAKXHNhY5B7clBT75QY2iBhBX2k2mZFrsOqFF7a7NLVOt+ixT82Je45L4bO0mU\/8XJwfr+azCGuIvvCH\/z2Rw69e6SZsfYsqFtbPssNOyCTt7Guy3nDvchZL1RCllptAPVkcXdFQLdLJ+5D5fzquVGawFIvGaIwLU6GaCSNIrx7uMU5r\/R5BnkgKDuSDHLDUK89\/G+dvGKf3cR9rye9ETzEqNmN0z6G+BYkZ1z9Zs\/yeqPO5PHH2MmF\/Gh\/Hlt23Yy3LcjLSF6NRqdh2ah23RvXS1ClpkvAkyMqLsAOJhlSlJ5rrKJCRb9CNg4OY0+3hBnuR+au1mARTS4Xwmc75PV7r+u6I1rxDRRcEV8DyKqIVfHIrmAyDgHTaDRMAguV4I7Lmc5b8VkpH5TzC4eEPvPU4Yr9\/dyuyhk797J82+VCY9n5\/Mgn1BKmaT0II+RtD9rB6GUegnXWy8geq4Y\/85ebAGyUr234mIT7GyxKlS7J3k+bspFJdBkZkpCyZmh3yqMKjQ2LTV7oED1eCRXwOY094ENzAAVy1FTmGDarl318nLU7EvaGH+CTrLQxI\/NcngXQVI+K4VtOcCVdvQgqJjos2ia8sLefom4UqGIY+y\/E10GebEya3tK00yS8scDbZHmu1L96Gv\/7u7O2QmtNVHLr4dBC+V4SQmqcTx6lFALvAnKFD\/cM\/Uvf+9+\/A\/aJfyvhM5MJmu16jdDqQRAPF9Zqn1k6H7s+SPgXNVWJzeh\/CrKLkrhK70\/\/tfv+JidH4CCS9tvrBmjjFeAInjQdWPG6XXI2p45Tj7aZazXZBVC5UxJ3owSVPbcJ0PdrOPq1Bv0p8j2zLwcha5veS5b\/VFpD8GAGLOYOeoXphMPQQ1j3OpCGrCCKqRknYr80jHZgU+Qk0PHf5iK\/vc8Qr8vckRmMEymbwtlkdylciAbL4p2YZv\/emqtXoXOwdwjVW7ljx68c6rkyxKj7kC1m3ZmkfryLdxkUVtRRmDKFjHR\/6ls2y8NdcPksjEWpe+wBmglW4Z+nt2pRiJwTeEcbUCBsCwoONgUi3OnV2u5YjZZ\/WR3uTZL54vocvkUHu9lc8mWocT8MJQhBfE6EUJvuPMnV79GSf88JdCbIUeQTG\/quQaj92ynIczpT1oxq2CegCEgKVgUULB9xv9vlZpOvVfDwat1MvPRR9YJtJg4d1JrX21W4hQTOyeRV97O3xNIeXbTgGXSDfVHql3IriBI7UZXs+K8DzJ2uVsFiHlEtplvBXLiCxdKl3tyhXe63qtR6Wv7dvQ4r7cDN63pOUDAtvPAtM4p0vkBITHmfZPvwf7P6+1fyzWXbsRTBI5X75u6XT3bSM1yiVt8uxIjB9tSWVnEnVRP7YQdvsbgRjQi8IT1nJpWA8ttr3Fy6R9vz+SPi04pMXQ43sCOg9vCIDiIoHxcHq2MWun76CiQWze8S87mPMoyHsAL00sT3dN3exOF0Az4agthJq6EJOx46EfTMTmX5Ad3j2OVgCPSI8qU558c4GFNMU2lFYtbnKiy6qWOt8MZyPhSbyPrtKZ+pLD8odngEdjdL1qXZb8Mo93sEvh2LEvT5M3kteOCvuUWd+c1+Y9QF75D2D+LN0U\/n65q+YQfgyf5QwtJcCyHoUkeGMQGt2soYrzub+sf\/ylwOAFndYWwHswfj1ozaUrNOiRxhUqqZ6bcNu1aJT1Ne7M03rPRXHBe1cpx9u04y+jDZAEx93SittakPQxKJaS12wrwzqb283AVfA4nuQ+tOlHr6U8Pvg2aZaZS0HFfjW1Uyq3hVmsS4t2OGGAsvQXmkoqzWktte6OjCD0mCilMwev5mQldq9KHjmKQnfPkyo2ErOt884lMC2G+JMbaIFIwm6w8vNZFTHAkJbxUB+bfbXVEtFhKljgYBEuVseYTwyYzXRwUK5FXkL2c84\/ls7jFoAduSrM5qw6sddckqw6JBGHQT3zcVPMWdeMSWGEisvkoFuMkZ19ViesyUegQO8jvvW2SEezaBhGyny6PVZTpY8X+o4OuDNkUlPvo\/Z9Rl9yV2FqUVAf8FIG2izfWEJiE2U2juMGAbrPFiK5S94Wwjv29nEwSSv3C1zRoiweAliDFy4qc0e7G2elVv0V6WthWcWsMbNVVN5wgDCD0C8M91yf9YC3e4m1yl+QWhi0U4uCVoSXD+O0CwOzfxwEbUYXbb1MYg0vEqFtxET1byeakr9kfXcip+luceCCPrFnOVzQUt3AdzZhf3SEEx2jbRM4jSGdSzrW\/hHjYS5HthlqgTC+rnJ0J5gKmtfuZ6vK6xkhsYeaEUJbZ2TIv5PO6lvH\/x\/LvG68AMA3W+eVREpRRXWO9dSbTB4xeyi5omAOSMXGzbxgMCZyCmqYcV\/KCIiPF\/TQJIT\/QlmOwzGQxVxfiJWJZh1z\/GVwHU1eDSYDC2PwC3EgF7ajmidnMGvTERJK78Mp3CVqs5H\/RJptnFgTWgxfxTcTmaesry3xvEXyapeltYvXcfKVxnocwY55DsQdGNHs+BNhn6b384EZlqt\/qThkeQ0APZbBr1sM6A6BxaSEZvXNyl2NZMH7yPLyyq57j7Ymsyw63bfPfZ4Ry7De4GhtV6JwcI2\/7bAQtB6RvFMoAgSbHGqTWpR2zzJQeZcoJbFoX9hgNIw8c33t8istGFkmsCzaEtY7\/RW6est4LGYSXgbAh\/qMiQCqGIHRA+bQH7aPya4vMayGnPztxkkSMrFHJPGnoe8lY7bTC0CT2KTMNB0okFrA3lDwg4L\/7EXCLu2py2PbinDOUDTWSdTl\/eXij5hvPKRF2KJi433LYmqopVesRNfwVlrgHHxK0tjkr7RQAMAZC7IXWWMV62lkl2WfowU1IUqvoVjRoup2Zq\/9NB+H2nU2euWluM9VbyFfAMitlhMXFJJJsTQB8\/twuJrT6cnZHnKMVjfLfmrSr+9wUmS1biPDr4ue8NQV\/BPGUC62OKYGZS8bFSwhvdqXJlgJ\/TESlPYm2ltXyz8kvSdi+bnpAtDS5U5PNVCaGV\/pM0\/w4Ag\/afCck1JaETTvGcDzmwcVP6VXITBWMR4EF000HzUwac96OCLnGlQTiMJT4xFIjZRIdiPt2qQ+\/8+YFnJnh7sMbJGDOUNXqJBA5I1AC2VZ69zh0y2Fdn+W9vrrecwHJ7POxTj9ygXHA3f3cCIwlgGZ2og2HoLpmJ7nTDOtc9wzPL7Ixtdz9V7EMzw\/s\/SUTorDxctT83FFoRub2YcL84WIVK4yLHrt4iQLnoamleq41bAiECQJCVqCkxWm0i+FRusS7y\/s5jMAk7B9GI+DXu0UJmy+QbZWDl00phWedBf1leQxmZTqEnVpULfx1n\/vauY5kmsiumNJKx3b42dvHhkTKUJhUKfaIOwyaYhsNwVmr7eYdrd\/VyAWHYKj9eh8U2PXI4PG65frDTN+chLrr6t8BEHd3pIWA9GIv8hZBVvc1geAGylA0pCKAzhK+ZA6BoqFh15BNg02Z0A4UE32aHrP0E07zeqkQgTlofn2cSAh3U\/CZ8LNHiEWLte6c1XoTxb1dEB14JI17N3tob0sMjaVLiVw7\/6Jgx+0IjqGYjwnDbxs3931elhaiKtCHJtHQOM\/UT5+9pU4SZ5CS9LJBf1X9fibooAmnmD76JIVLY6tN5oU0CKLlHD6imrnwIZioG5g1icFT6d586FhyqSvUjtvYtxtrS3aT8JobmFavm1nYcmLIwvFKZOoQG\/+IAHKxKxcfUMAb96Y8OBcVmNDIWRwmzGn4rDNWyp++gYPeriVEchapfCMkNGio5IOHPIhsEGN5rA0VPogY6sdKC96sUGXIxmX3ynGq\/DeVrw0yhA\/yuUf38cPd2sJ5t9iiAFgVnKqfD5DwO\/oiJkYQhabfHPhlmEvkVHU7oniWj3j\/348tovXogJbmNfsXTpM24+M6uk5SVOe9uRd7yj4Gm2ZoiwO2pAgY564CyIlBpK6o1ED\/WZQBnoopPTL406yu39SaqKqTYW0cHkCDIkEaz9yjerO7Za0LC9sFz6OePzxaoxuzhZU9eVRJMA3C4uLNBEBT0KtsLWUTV8vzkyUDmFhQrQMnCnnc\/T1DOSDeOAiQs0mF52lkZHMuh9wZTDvzcPxufGczOKC4Z28A7YStJNBtcwzj6RqjGcD+ugJKw3Fnhomu5NbnjrDUMpKbwRMIL56X+y3GTxO2OEyOUwt6JI7kkzmXVg\/bI4pg3k\/+sPpPD1JgqJ4jswkGKSe7OaqyoVyzaq86vh2ToRXTNHsFRdZvmTHaMz\/i+XfvPYDvsffra\/DjeqKelcm1rOmR4BGfQ+Z5XIS\/wbNjwbJPku+gBY9Hw3UDCGOWa2Ha+oTPEly1i1xyqYZRsKQidKc3cF8vGen3XA2WTLRVWkd0SBzOa++SJkxsi4wSIW\/aDmgH+9oDFtj36iye+YmBhg9tnvhsqUSqxtei8BkJrQHm5QKs8p1V6eB6dyXCbMBgkPNTwq+trKRP8vmn5Q2INmBJUj2H4z8etUjM\/0c6r7ioQHyTvQTKrbRbmNsPvJ11UnNA9nx74dkP448Z5GceHKzOeU6PecscH6qGX3mShH0FaAihUAD+xjjuX44Qrns61qFxJEC096vu3LsjZIgBVE\/4CuldHBZ2tHYL4eeTqo1bhro3corTxy5yBdO+o76xana0ddg==","iv":"a6d88d420bd50f3caa7bd899ce91666f","s":"e00b0196c87b6b20"}