Are fashion designers the new branding tool?
Posted By Erin Shea On In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"38619f590fe8e18dd416c55141c2fac0","s":"ff5033043d83f403"}