Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"b933b60615239b07793523694b277b49","s":"6fcf6d7694f385e7"}
