Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"2c8b8c5d0a2af76118b10c03d2e361ac","s":"7c7f6a7de6077c11"}
