Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"223b84784d060fe0c0d84d676e50130d","s":"09b32425383494c9"}