Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"09584dcc075d130cf0a6ba9ccfac0d2b","s":"5520fd055a7ac7b5"}
