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Are hard luxury brands doing enough to engage China’s Gen Z?
Posted By
a Luxury Daily columnist
On
November 11, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Jing Daily
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","iv":"30cad0ccb3b52733f20d1b45fd41ba2f","s":"c4442d1f3ce25757"}